Byredo's 18-color eye shadow palette is for those looking for test out a variety of looks. Stay-at-home orders that have been placed due to COVID-19 have left many people with the time to experiment with makeup. This expansive palette acknowledges that, and offers vibrant hues to help people complete numerous looks.
The palette has been dubbed 'Prismic' and drew its inspiration from the unique expression of individuality. According to the founder, Ben Gorham, “We want to approach color as if people are actually going to wear it. There are so many palettes out there, which look great on a shelf or are fun and exciting to open, but where you only end up using two shades"
Image Credit: Roxy Lee, Byredo
What's Driving This Trend
- Individuality-inspired Makeup
- Byredo's Prismic palette taps into the trend of individuality-driven beauty products, offering numerous vibrant hues for experimenting with looks.
- Experimentation During Pandemic
- As COVID-19 home orders leave people with more time on their hands, the trend of experimentation with makeup has emerged which Byredo is responding to with their Prismic palette.
- Multifunctional Beauty Products
- Prismic's 18-color palette capitalizes on the shift towards cosmetics that allow users to create multiple looks and serve a variety of makeup needs.
Who This Affects Most
- Beauty and Personal Care
- By offering a unique, individuality-inspired product, the beauty and personal care industry can appeal to consumers who value self-expression.
- Fashion and Apparel
- Byredo's Prismic palette can tap into the fashion and apparel industry's trend of personalization, as people look for products that can be used to create unique looks.
- E-commerce
- With more people shopping online due to the pandemic, e-commerce platforms in industries like beauty and personal care can offer the Prismic palette as a unique selling point to attract consumers.
