Italian makeup manufacturer Chromavis created a makeup boutique called Atelier that's devoted to creating products in small quantities. This "tailoring boutique" for makeup helps to create customized products in small batches for consumers, as well as rapid prototypes for quick launches.
As the company describes, the site offers a unique and immersive experience that gives customers the freedom to " shape a single product or a full make-up line in one day, bringing it to market in three weeks." To support an abundance of choice, the formulas are matched with suitable packaging and a graphic designer is also available to customers.
Chromavis’ Atelier has the potential to serve digital brands, celebrities, indie brands and more.