ManiMe sets itself apart by making high-tech custom-sized stick-on gel manicures and its newly launched BHM Collection is devoted to highlighting the work of four Black nail artists. For the collection, the brand worked with Canishiea J. Sams, Lux K, Mimi D and Spifster Sutton, who contributed two looks each.
The collection includes a wide range of designs to suit every style preference, including luxe, glittering gradient looks, neutrals with subtle accents and bold mixes of patterns and colors. Each of the designs is not only tied to a special story but each one helps to support the Black community since each artist chose a meaningful organization that will be supported through a percentage of the proceeds from the collection. With Love From Brooklyn, for example, will help to continue the work of Literacy Inc.
What's Driving This Trend
- Custom-sized Stick-on Gel Manicures
- The development of easy to use custom sized stick-on gel manicures presents an opportunity for increased convenience, reduced cost and quality customer experience
- Highlighting Black Nail Artists
- Highlighting Black nail artists presents opportunities for promoting diversity, supporting Black-owned businesses, and fostering creativity in the beauty industry
- Charity-driven Collections
- The rise of charity-driven collections presents an opportunity for beauty companies to not only create buzz but also to give back to the community and support charitable causes
Who This Affects Most
- Beauty & Personal Care
- The beauty and personal care industry can leverage stick-on gel manicures to appeal to a wider range of customers, particularly those who prioritize convenience and affordability
- Diversity & Inclusion
- The diversity and inclusion industry can benefit from the promotion of minority groups' work and ideas, generating a more inclusive and equitable society
- Charity & Philanthropy
- Charity and philanthropy industries in the beauty sector can generate revenue while contributing to charitable causes, promoting brands' socially responsible image
