With salons temporarily closed, people are investing in products that help them create simple, polished beauty looks from the comfort of home and imPRESS and OPI are teaming up to streamline the at-home manicure process. For the first time ever, imPRESS Color Press-On Manicure from KISS, is introducing a collaboration with the global nail polish brand and it is recreating its top colors as press-on manicure products.
The imPRESS Color Press-On Manicures can be found in beloved OPI nail polish colors, including 10 best-selling shades like Dulce de Leche, Suzi Talks with Her Hands and Lincoln Park After Dark. Each kit includes 30 nails, a prep pad and a manicure stick, plus no glue or dry time is needed.
Why This Trend Is Growing
- At-home Manicure Kits
- As salons remain closed, innovating home manicure kits that are user-friendly and offer professional results can disrupt the beauty industry.
- Co-branded Beauty Products
- Collaborations between established beauty brands can provide a platform for unique innovations that cater to wider audiences.
- Alternative Nail Products
- With the increase in conscious consumerism, coming up with alternative products that provide the same results as traditional products yet are environment-friendly can disrupt the nail industry.
Industries Being Reshaped
- Beauty and Cosmetics
- Launching unique beauty products that cater to changing consumer needs can create a loyal consumer base.
- Fashion and Apparel
- Including at-home manicure kits as an accessory to an outfit or collection can increase brand value and provide consumers with a complete, polished look.
- Health and Wellness
- Innovating alternative, eco-friendly products can cater to conscious consumerism and contribute towards an overall sustainable lifestyle.
