Lagoon Seawater Serums

BL+ Taps into the Power of Iceland's Nutrient-Rich Blue Lagoon

BL+ makes pure, potent and sustainable skincare that's packed with nutrients from Iceland's famed nutrient-rich Blue Lagoon. Famed for its healing powers, the geothermal seawater has been revered for decades as a solution for making skin smoother and calmer, with reduced irritation.

Blue Lagoon received patents for the use of microalgae and silica in skincare after 2008 research confirmed support of the water's restorative, anti-aging properties. The BL+ COMPLEX, debuting in The Serum, is touted as "a specific blend of microalgae and silica encapsulated into a delivery system that utilizes biomimicry to effectively deliver the active components deep into the skin." The Serum also contains Vitamin C and three forms of hyaluronic acid to boost overall radiance, strength and health.

Geothermal Skincare
Opportunity for companies to explore the beauty benefits of geothermal and mineral-rich water sources.
Biomimicry Delivery Systems
Opportunity for skincare companies to incorporate biomimicry delivery systems for effective delivery of active components into the skin.
Sustainable Skincare
Opportunity for companies to explore sustainable skincare options with emphasis on utilizing natural and eco-friendly ingredients.

Industries Being Reshaped

Skincare
Opportunity for skincare companies to incorporate nutrient-rich ingredients in their products, with an emphasis on sustainability.
Geothermal Energy
Opportunity for geothermal energy companies to explore the potential of geothermal waters as a source for skincare products.
Natural Resources
Opportunity for companies to invest in the development of products that utilize natural resources such as geothermal water, microalgae and silica for skincare purposes.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 51%
Freshness 10%

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