Clinique's Even Better All-Over Concealer + Eraser sets itself apart with a unique formula and a dual-ended applicator with a flocked doe foot wand and a built-in blurring sponge blender. The lightweight, full-coverage concealer is designed to provide long-lasting coverage of dark circles and spots, and it promises results that are instant and depuffing actions that last over time.
Like many makeup products that are now being released, this one is fortified with hero skincare ingredients to share the skin-nourishing properties of brightening Vitamin C, plumping hyaluronic acid and energizing caffeine. The skin-caring Clinique concealer for all skin types is available in a wide range of shades including fair shades like Flax and Alabaster to deep Clove, Truffle and Espresso.
What Makes This Trend Stand Out
- Dual-sided Depuffing Concealers
- Opportunity for innovative makeup products that combine makeup and skincare ingredients with unique dual-ended applicators.
- Skin-nourishing Makeup
- Opportunity for makeup products formulated with skincare ingredients to provide multiple benefits.
- Long-lasting Full Coverage Makeup
- Opportunity for long-lasting full coverage makeup products that promise results that last over time.
Sectors Adopting This
- Cosmetics Industry
- Opportunity for cosmetics companies to develop new makeup products that include skincare properties and unique applicators.
- Skincare Industry
- Opportunity for skincare companies to enter the makeup market by formulating skincare-makeup hybrid products.
- Retail Industry
- Opportunity for retail companies to offer innovative makeup products with skincare benefits and unique applicators as part of their product offering.
