The Thick Skin Serum is the latest innovation to come from Sarah Cheung‘s label SACHEU Beauty. Sarah Cheung is a content creator and influencer within the beauty world who launched her own beauty line in the fall of 2020. Now, the beauty guru is back with products that build on the lineup of facial sculpting tools that hit the market with the launch.
This new line includes a serum that works in tandem with the previously released facial roller and gua sha. The Thick Skin Serum and was designed to work with all skin types. In addition, it's completely plant-based having been derived from glycoceramides and sphingolipids and vegan squalane.
The product moisturizes and replenishes the skin's natural barrier.
Image Credit: SACHEU Beauty
Key Themes Behind This Trend
- All-in-one Serums
- Innovative serums for all skin types that moisturize and replenish the skin's natural barrier can disrupt the skincare industry by providing customers with a single product solution.
- Plant-based Skincare
- The popularity of plant-based ingredients in beauty products presents an opportunity for the skincare industry to create new lines of vegan and organic skincare items.
- Influencer Beauty Lines
- The growth of influencer beauty lines suggests a shift in how beauty products are developed and marketed, offering a new path to bring unique and fresh products to market.
Where This Applies
- Skincare
- The Thick Skin Serum product line represents a disruptive innovation opportunity in the skincare industry for companies looking to develop unique and all-in-one skincare solutions.
- Plant-based Products
- The Thick Skin Serum, with its plant-based and vegan ingredients, highlights an opportunity for companies in the plant-based products industry to develop more sustainable beauty items.
- Influencer Marketing
- The success of content creators and influencers launching their own beauty brands presents an opportunity for the influencer marketing industry to expand into product development and collaborations.
