megababe, the clean personal care brand launched by Katie Sturino, offers the Happy Pits Underarm Mask. The mask was designed for those going through the "transition period" of switching to aluminum-free deodorant which can be "sweaty and stinky" as the body adjusts to producing scents again.
The Happy Pits Underarm Mask is an all-natural detoxifying armpit mask infused with glycolic acid, willow bark extract, tea tree oil, charcoal, and kaolin clay. Combined, these ingredients will leave your underarms feeling softer and smoother while looking brighter.
Using the megababe Happy Pits Underarm Mask is simple. Simply apply a generous layer to dry pits and leave for 5 minutes. Remove with warm water. The product is safe to use two weekly.
The Happy Pits Underarm Mask is available to purchase online from megababe for $16 USD.
Image Credit: megababe
What's Driving This Trend
- Clean Personal Care
- Opportunity for new, all-natural ingredients in personal care products and extending product lines.
- Detoxifying Masks
- Opportunity for natural and effective masks in the beauty industry to promote healthy skin.
- Aluminum-free Deodorant Transition
- Opportunity to innovate new products or solutions that help ease the transition to natural deodorants.
Who This Affects Most
- Personal Care
- The trend for moving towards cleaner, all-natural ingredients is disrupting the personal care industry and presenting opportunities for new products and extended product lines.
- Beauty
- The trend towards detoxifying masks is shaking up the beauty industry and presenting an opportunity for new and effective natural products.
- Health & Wellness
- The trend towards aluminum-free deodorant transition is a disruptive innovation opportunity for companies in the health and wellness industry to offer new solutions or products.
