Way of Will's Waterless Formulas are Eco-Friendly & Aromatic
Laura McQuarrie — February 3, 2021 — Eco
References: wayofwill & prnewswire
Way of Will packages waterless shower powders into travel-sized bottles for an eco-friendly, hassle-free way to cleanse and nourish the skin without harsh chemicals. Each bottle promises to provide more than 20 washes and offers an alternative to messy liquids and soap bars that disappear quickly or take forever to dry.
The brand offers comforting formulas that are enriched with different natural essences to support soothing or energizing aromatic experiences. While the Purifying Peppermint Travel-Size Shower Powder shares an invigorating scent that would be perfect for waking up energized in the morning, the Tranquilizing Lavender Travel-Size Shower Powder has the potential to inspire a sense of calm and relaxation as needed. Made with natural ingredients, the waterless formula can be activated with water in the shower for soft, clean, glowing skin.
The brand offers comforting formulas that are enriched with different natural essences to support soothing or energizing aromatic experiences. While the Purifying Peppermint Travel-Size Shower Powder shares an invigorating scent that would be perfect for waking up energized in the morning, the Tranquilizing Lavender Travel-Size Shower Powder has the potential to inspire a sense of calm and relaxation as needed. Made with natural ingredients, the waterless formula can be activated with water in the shower for soft, clean, glowing skin.
Trend Themes
1. Eco-friendly Shower Powders - Waterless shower powders offer a more environmentally-friendly and hassle-free alternative to traditional shower products.
2. Natural Essence-enriched Shower Products - Shower powders enriched with natural essences offer the potential for customized aromatic experiences.
3. Travel-sized Shower Products - Travel-sized shower powders offer convenience for on-the-go customers and decrease the likelihood of liquid restrictions during air travel.
Industry Implications
1. Personal Care Products - Personal care companies can explore the creation of innovative, naturally-derived, and eco-friendly shower products.
2. Travel and Tourism - Travel and tourism companies can offer their customers eco-friendly, travel-sized shower products to improve their overall experience, and to decrease safety concerns around carrying liquids while traveling by air.
3. Sustainability - Companies that prioritize sustainability can consider incorporating natural and eco-friendly shower products into their products to offer value to customers.
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