The "Un" Cover Up concealer from Rms Beauty offers a natural way of disguising imperfections for a flawless look. Designed to look natural, the lightweight, concentrated cream concealer is made with a clean formula for a buildable, natural finish.
The "Un" Cover Up concealer leverages auto-adjusting minerals to cover with pigment rather than weight. The formula can be buffed on for a sheer look or pressed on for full coverage. Designed with the skin's natural texture in mind, this formula will never dry out or settle into pores – meaning wrinkles and blemishes will be minimized rather than accentuated.
Available in 16 shades, ranging from Lightest Alabaster to Rich Ebony, this is the perfect concealer for consumers that prefer a "no makeup" appearance.
What Makes This Trend Stand Out
- Clean Formula Concealers
- The rise of clean formulas in concealers presents opportunities for new and existing brands to create products that can cater to consumers looking for natural alternatives.
- Auto-adjusting Mineral Concealers
- Innovations in auto-adjusting mineral technology presents opportunities for cosmetic companies to create new products or improve their existing products with this technology.
- Sheer-to-full Coverage Concealers
- The versatility of concealers that can be applied for a sheer-to-full coverage look offers brands opportunities to cater to consumers seeking different levels of coverage in one product.
Sectors Adopting This
- Cosmetics Industry
- The cosmetics industry has an opportunity to innovate and expand its product offerings by creating natural-looking, buildable and clean formula concealers.
- Health and Wellness Industry
- Companies in the health and wellness industry can leverage the trend of natural-looking and clean formula concealers to cater to consumers who seek products that are not only safe for their skin but also benefit their overall health and wellness.
- Beauty Retail Industry
- The rise of natural-looking, clean formula and auto-adjusting mineral concealers present opportunities for beauty retail companies to offer a wider range of product options to consumers and expand their customer base.
