The Maskne Edit by Glow Hub Tackles Breakouts, Redness & Irritation
Laura McQuarrie — February 19, 2021 — Fashion
References: glowhub & glamourmagazine
There are countless products already in circulation that are useful for tackling common concerns like breakouts, redness, irritation and clogged pores, and brands are bundling their products into mask-friendly skincare sets to call out these features. The Maskne Edit by Glow Hub is a curated selection of products that's designed to help Gen Z with the "unhappy skin" that comes as a result of wearing a face mask for prolonged periods.
The four-piece product set includes a roll-on Zit Zap Wand to precisely target breakouts with papaya extract and salicylic acid and tea tree, the Purify & Brighten Super Serum, the Nourish & Hydrate Serum Mist and the Pore Polish Facial Exfoliator. Thanks to the way most of the products are packaged, they can be applied without needing to physically touch the face.
The four-piece product set includes a roll-on Zit Zap Wand to precisely target breakouts with papaya extract and salicylic acid and tea tree, the Purify & Brighten Super Serum, the Nourish & Hydrate Serum Mist and the Pore Polish Facial Exfoliator. Thanks to the way most of the products are packaged, they can be applied without needing to physically touch the face.
Trend Themes
1. Mask-friendly Skincare Sets - Brands are bundling their products into skincare sets designed to tackle mask-induced skin concerns, creating opportunities for more specialized and convenient bundle offerings.
2. Targeted Acne Treatments - With the focus on mask-related breakouts, there's an opportunity for acne-targeted products that offer precision and ease of use.
3. Touchless Skincare Application - New packaging designs are enabling products to be applied without physical contact, creating potential for hygienic, convenient and innovative delivery methods.
Industry Implications
1. Skincare - There's an opportunity for skincare brands to create mask-friendly sets and targeted acne treatments that address the rising demand for mask-induced skin-care concerns.
2. Packaging - There's potential for innovative packaging designs that allow products to be applied without needing to physically touch the face.
3. E-commerce - The rising demand for specialized and convenient bundle offerings presents a potential opportunity for e-commerce retailers to create exclusive mask-friendly sets that cater to consumers' specific skin needs.
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