Shiseido's retinol eye mask is part of the beloved beauty brand's Vital Perfection range. Users are instructed to use the product 2-3 times a week as part of one's skincare regimen and leave it on for approximately 10 minutes. The innovative formula is powered with Shiseido's exclusive MATSU-ProSculpt Complex which contains Matsu Extract and targets age-related puffiness in the eye area. In addition, the skin's natural defences are strengthened by KURENAI-TruLift Complex and ReNeura Technology++™. While the former ingredient contains Benibana flower to "strengthen and energize the skin," the latter boasts Phytoconnect to prolong the longevity of the treatment. The retinol eye mask is dermatologist-approved and appropriate for all skin types, guaranteeing a definite improvement through firming, brightening, and uplifting to contribute to a more radiant look.
Image Credit: Shiseido
What Makes This Trend Stand Out
- Retinol Eye Masks
- The increasing demand for eye masks that refreshes and uplifts the eyes using innovative formula with retinol, exclusive complex, and ReNeura Technology++™ presents disruptive innovation opportunities for skincare brands.
- Matsu-prosculpt Complex
- The growing popularity of MATSU-ProSculpt Complex, which targets age-related puffiness in the eye area and contains unique Matsu Extract, presents disruptive innovation opportunities for beauty brands.
- Kurenai-trulift Complex
- The increasing use of skincare products infused with KURENAI-TruLift Complex, which strengthens and energizes the skin and contains Benibana flower, presents disruptive innovation opportunities for beauty brands.
Sectors Adopting This
- Skincare
- The Skincare industry can leverage the use of innovative formula, exclusive complex, and ReNeura Technology++™ to develop and market Retinol Eye Masks that refreshes and uplifts the eyes.
- Dermatology
- The Dermatology industry can benefit from developing dermatologist-approved Retinol Eye Masks that guarantee a definite improvement through firming, brightening, and uplifting to contribute to a more radiant look.
- Beauty
- The Beauty industry can innovate by creating products infused with MATSU-ProSculpt Complex and KURENAI-TruLift Complex, which target age-related puffiness, strengthen and energize the skin, and prolong the longevity of the treatment.
