Fresh Beauty's Cleansing Kombucha Treatment is an all-in-one cleanser and treatment that's effective for removing pollutants, impurities, makeup and sunscreen, all the while supporting the skin's clarity. The hybrid cleanser-treatment is powered by hydrating hyaluronic acid, kombucha (fermented black tea) and soap berry peel, as well as prebiotic inulin derived from chicory roots to support the skin's natural defenses. The brand describes the latter ingredient as "food for the microbiota to keep a balanced environment."
The skincare product can be used with a cotton round to remove even the most stubborn makeup, including mascara, without the need for rinsing afterward.
This fresh take on a cleanser helps to pack even more skincare steps into one easy-to-use product and restore balance to a weakened skin defense system.
Image Credit: Fresh Beauty
Key Themes Behind This Trend
- Prebiotic Skincare
- Developing skincare products that contain prebiotic ingredients to support the skin's natural defenses and microbiome.
- Multi-functional Skincare
- Creating skincare products that combine multiple steps or purposes in one easy-to-use product.
- Hydrating Cleansers
- Designing cleansing products that not only remove impurities but also hydrate the skin.
Where This Applies
- Skincare
- Developing prebiotic skincare lines that center around maintaining and supporting the skin's microbiome and natural defenses with additional benefits.
- Cosmetics
- Creating multi-functional cosmetic products that simplify the beauty routine while offering additional skincare benefits.
- Personal Care
- Innovating deeply hydrating personal care products such as cleansers that nourish and support the skin's defense system.
