Bioeffect is an Icelandic skincare company that "believes in the healing and rejuvenating power of naturally occurring, collagen and elastin-building proteins which it cultivates in barley plants." As the popularity of barley protein is growing exponentially in the food and beverage industry, it was a matter of time before it entered the beauty market, as well.
According to Dr. Björn Orvar, Bioeffect’s cofounder and chief scientific officer who has a Ph.D. in plant molecular biology, confirmed that the barley plant is essentially a "protein machine." ORF Genetics, Bioeffect's parent company, is looking for ways to use barley to cultivate EGF (Epidermal Growth Factor), which is naturally found in humans. While before EGF was extracted from human or animal cells, the brand believes that barley might be a safer and more sustainable alternative.
Image Credit: Bioeffect
Why This Trend Is Growing
- Barley Protein Beauty Products
- The use of barley protein in skincare is a growing trend with disruptive innovation opportunities in developing new and sustainable beauty products.
- Cultivation of EGF From Barley
- Using barley to cultivate Epidermal Growth Factor (EGF) presents a trend with disruptive innovation opportunities in creating safer and more sustainable skincare ingredients.
- Naturally Occurring Proteins in Skincare
- The trend towards using naturally occurring proteins such as collagen and elastin-building proteins from barley in skincare offers disruptive innovation opportunities for developing a new generation of products.
Industries Being Reshaped
- Skincare Industry
- The skincare industry can take advantage of the rising popularity of barley protein to develop new and sustainably sourced products with naturally occurring proteins.
- Agriculture Industry
- The agriculture industry has an opportunity to tap into the rising trend of using barley for skincare to cultivate EGF and other naturally occurring proteins for the cosmetic industry.
- Food and Beverage Industry
- The food and beverage industry can expand its use of barley protein to include skincare and cosmetic products, opening up new markets for sustainable and natural ingredients.
