Graasi organic barley water describes itself as "self-care in a bottle" and it revives a functional beverage used by ancient civilizations for health and wellness. The so-called "original functional beverage" is packed with vitamins and minerals to support the immune system, all the while delivering refreshment and hydration.
The organic barley water can be found in three palate-pleasing flavors: Citrus Mint, Cucumber Lime and Lemongrass Ginger, which uniquely enhance the drink made from organic barley grass juice powder. Barley grass is harvested at the peak of its chlorophyll, protein and vitamin concentration to pass on fiber, antioxidants and 100% of the daily value of vitamin C, D and zinc per bottle.
Chris LaCorata, Graasi's founder, says, "Barley water has been consumed by cultures around the world for thousands of years as a general wellness drink. We're bringing it back and making it better with organic ingredients and immunity-boosting vitamins and minerals."
Why This Trend Is Growing
- Functional Beverages
- The rise of functional beverages and their potential to combine health benefits with refreshment and hydration presents an opportunity for innovation in the beverage industry.
- Heritage Revival
- The revival of ancient wellness drinks and remedies, such as barley water, presents an opportunity to tap into the modern consumer's growing interest in traditional ingredients and practices.
- Immune-boosting Ingredients
- The demand for immune-boosting ingredients in food and beverages presents an opportunity for innovation for companies looking to cater to health-conscious consumers.
Industries Being Reshaped
- Beverage
- The beverage industry can leverage the demand for functional, healthy and heritage-inspired drinks to create improved and innovative offerings.
- Health and Wellness
- The health and wellness industry can capitalize on the demand for immune-boosting food and beverages by developing supplements, meal plans, and other products that enhance overall health and wellness.
- Organic Products
- The organic industry has the opportunity to capitalize on the growing demand for authentic, clean, and natural ingredients used in products, like barley water, to produce new and innovative products.
