At Natural Products Expo East 2023, GNGR Labs showed how it will be venturing beyond the wellness shots category with ginger-infused canned drinks that boast functional benefits. The brand's new lineup includes an immune-boosting beverage with 100 milligrams of Vitamin C, plus orange and turmeric, as well as Lemonaid, also made with its its signature ginger, 100 milligrams of Vitamin C, plus lemon and honey.
Heading into the cold and flu season, consumers are actively boosting their intake of Vitamin C and ginger, known for their immune-boosting properties. The brand's new canned beverages offer a convenient and accessible way for health-minded individuals to incorporate these time-tested ingredients into modern wellness routines, no matter how busy their schedules may be.
What's Driving This Trend
- Functional Beverages
- GNGR Labs' ginger-infused canned drinks showcase the rise of functional beverages in the wellness industry.
- Immunity-boosting
- GNGR Labs' new immune-boosting beverage taps into the growing demand for products that support immune health.
- Convenient Wellness Routines
- GNGR Labs' canned drinks cater to health-minded individuals looking for convenient ways to incorporate beneficial ingredients into their busy schedules.
Who This Affects Most
- Wellness
- GNGR Labs' functional ginger beverages align with the wellness industry's focus on natural ingredients and health-enhancing products.
- Beverage
- GNGR Labs' canned drinks exemplify the innovation happening within the beverage industry by combining functional benefits and on-the-go packaging.
- Food & Beverage
- GNGR Labs' canned drinks tap into the growing intersection of food and beverage, catering to consumers seeking nutritious and functional options.
