The GoodBelly Immune Support probiotic beverage is being launched by the brand as a new functional product for consumers to pick up when looking for a way to boost their overall health and wellness.
The product is reported by the brand to be rich in probiotics, but also offers additional ingredients that could help to reduce the frequency, duration and symptoms of the common cold, according to the company. The drink comes in two formats including cartons and shots, which come in Pineapple Passionfruit, Citrus Guava, and Lemon Ginger Turmeric flavors.
NextFoods CEO Juan Gluth commented on the new GoodBelly Immune Support probiotic beverage saying, "Supporting gut health is our passion and is important at any age — especially now, as we’ve seen significant growth during the last two years with consumers seeking the benefits of probiotics for vital immune and digestive system support. Our new GoodBelly Kids! and GoodBelly Immune Support probiotic beverages offer powerful daily doses of our most widely researched probiotic strains in drinks that taste great and are easy to incorporate into your daily routine.”
What's Driving This Trend
- Probiotic Drinks
- Opportunity for developing functional drinks that contain probiotics for digestive system and immune system support.
- Immunity Supplements
- Opportunity for developing supplements that contain additional ingredients to boost consumers' immunity and overall health.
- Functional Beverages
- Opportunity for developing functional beverages that serve a specific purpose, such as supporting gut health or boosting the immune system.
Who This Affects Most
- Beverage
- Beverage manufacturers can include probiotics and immunity-boosting ingredients in their products to cater to health-conscious consumers.
- Nutraceutical
- Nutraceutical companies can develop supplements that contain additional ingredients to support consumers' overall health and wellness.
- Pharmaceutical
- Pharmaceutical companies can explore developing probiotic-based drugs that can deliver targeted results for specific health issues.
