Twinings is expanding its wellness offerings with the introduction of two new tropical-flavored Cold Water Infusions —Immune Support and Probiotics+. The Raspberry and Hibiscus blend is designed to support your immune system as it contains 70% daily value of Vitamin C per serving. In addition, the herbal water enhancer is also caffeine-free, containing no artificial sweeteners or flavors.
The Probiotics+ Cold Water Infusions, on the other hand, deliver 500 million CFU Probiotics and features a delicious pineapple and coconut flavor profile. The delicious new blends will be available on Twinings' website as well as Amazon.
As consumers continue to prioritize health and wellness in the wake of the global pandemic, we can expect to see more products that offer both immune and probiotic support.
Why This Trend Is Growing
- Health-supporting Beverages
- Opportunities for companies to create similar health-enhancing beverages to meet increasing demands.
- Herbal Water Enhancers
- Potential for further development and innovation on herbal water enhancers that contain no artificial sweeteners or flavors.
- Probiotic Products
- The opportunity to develop more probiotic products that are both delicious and easy to consume.
Industries Being Reshaped
- Beverage Industry
- Opportunities for beverage companies to expand their wellness offerings and create new health-supporting drinks.
- Herbal Products Industry
- The potential for the development of new herbal water enhancers that prioritize health and well-being.
- Probiotic Supplements Industry
- The opportunity to innovate on the delivery of probiotics in a variety of forms that are both delicious and portable.
