There's a trio of fruity water enhancers from MegaFood that are geared towards supporting good gut health with prebiotics and probiotics, all the while supporting everyday hydration. The Digestive Health Water Enhancers are available in refreshing flavors like Pineapple Mango Kombucha, Guava Passion Fruit Kombucha, and Lemon Ginger Kombucha. These probiotic powders boast 2 billion CFU of DE111, described by the brand as "a probiotic strain clinically studied to be shelf-stable and resistant to stomach acid so it can survive the journey and keep doing its job."
As their names suggest, the probiotic powders also contain kombucha powder, along with other beneficial additions like apple cider vinegar, green tea extract and prebiotic fiber from Jerusalem artichoke.
Key Themes Behind This Trend
- Gut-healthy Water Enhancers
- Opportunities for creating more gut-healthy water enhancer products that use prebiotics, probiotics, and natural fruit flavors.
- Shelf-stable Probiotic Strains
- Opportunities for developing more shelf-stable probiotic strains to improve digestion and overall gut health in water enhancer products.
- Innovative Prebiotic Fiber Sources
- Opportunities for discovering innovative prebiotic fiber sources for enhancing digestive health in water enhancer products.
Where This Applies
- Beverage Industry
- Innovative water enhancer products could disrupt the beverage industry by offering more gut-healthy and functional options.
- Functional Food Industry
- By using prebiotics, probiotics, and other functional ingredients, water enhancer products could contribute to the growth of the functional food industry.
- Natural Products Industry
- Opportunities for creating more all-natural and plant-based water enhancer products using ingredients like Jerusalem artichoke and green tea extract that offer gut-healthy benefits.
