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Functional Immunity Support Drinks

These REBBL Drinks Now Feature an Immunity Boosting Ingredient

— May 6, 2021 — Marketing
These REBBL drinks have been enhanced by the brand to feature immunity supporting profiles in response to the increased demand amongst consumers for functional food products that are health-focused. The drinks now feature baker's yeast beta-glucan, which will help to enhance the immunity response in the body and in turn provide peace of mind to the consumer that they are supporting their body's wellness. The new ingredient will be observed in some of the brand's most popular varieties including Dark Chocolate Protein, Vanilla Protein, Turmeric Golden-ilk and Reishi Chocolate.

CMO and Chief Innovation Officer Bonnie Neulight spoke on the new REBBL drinks saying, "We have been working on adding immune support to our products since long before COVID struck. Consumers, even pre-COVID, had a high level of interest in supporting their immune health, but we were not willing to compromise the taste and integrity of our best-selling drinks without careful development and proven research. It took time for us to perfect our blends. I’m very excited to announce the launch of our product improvements today, now that we are all ready to get back out into the world and become our healthy, active selves again.”
Trend Themes
1. Functional Food Products - Brands can focus on enhancing their food products with immunity-boosting ingredients to cater to the increased demand for functional food products that prioritize health-focused benefits.
2. Immune Support Ingredients - Incorporating immune support ingredients, such as baker's yeast beta-glucan, into food and beverage products can provide consumers with peace of mind that they are supporting their body's wellness.
3. Preventative Health Measures - Consumers are increasingly interested in supporting their immune health proactively, even before a health crisis such as COVID-19, presenting an opportunity for brands to offer products that prioritize preventative health measures.
Industry Implications
1. Functional Beverage Industry - Brands within the beverage industry can explore incorporating immune support ingredients into their products to meet the growing demand for functional beverages that prioritize health and wellness.
2. Food and Nutrition Industry - The food and nutrition industry can focus on developing products with immune-boosting ingredients to cater to consumers' desire for health-focused functional food products.
3. Wellness and Lifestyle Industry - Brands in the wellness and lifestyle industry can offer products and services that prioritize preventative health measures, catering to consumers' proactivity in supporting their immune health and overall wellness.
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