These REBBL drinks have been enhanced by the brand to feature immunity supporting profiles in response to the increased demand amongst consumers for functional food products that are health-focused. The drinks now feature baker's yeast beta-glucan, which will help to enhance the immunity response in the body and in turn provide peace of mind to the consumer that they are supporting their body's wellness. The new ingredient will be observed in some of the brand's most popular varieties including Dark Chocolate Protein, Vanilla Protein, Turmeric Golden-ilk and Reishi Chocolate.
CMO and Chief Innovation Officer Bonnie Neulight spoke on the new REBBL drinks saying, "We have been working on adding immune support to our products since long before COVID struck. Consumers, even pre-COVID, had a high level of interest in supporting their immune health, but we were not willing to compromise the taste and integrity of our best-selling drinks without careful development and proven research. It took time for us to perfect our blends. I’m very excited to announce the launch of our product improvements today, now that we are all ready to get back out into the world and become our healthy, active selves again.”