JOYÀ Debuts a New Immunity-Focused Superblend and a Rebrand
Grace Mahas — March 30, 2023 — Lifestyle
References: thejoyalife
JOYÀ – the wellness brand reimagining functional health into an easy, effective and delicious daily ritual – is expanding its Superblends line with the launch of DEFEND and unveiling a rebrand.
The new Vanilla-Maca flavored blend provides your daily dose of defense – ethically sourced and chef-crafted with a powerful botanical blend of adaptogens – including Ashwagandha, Reishi mushroom, Lion’s mane mushroom and Maca to support foundational health, immune function, cellular health and the body’s resistance to stress. Simply add a scoop to your daily coffee, tea or smoothie & reap its functional benefits. This new SKU joins the existing line of Superblends, inclusive of FOCUS, RESTORE and CALM.
In addition to this exciting innovation, the brand is unveiling a rebrand, inclusive of consumer-centric product messaging, packaging redesign and a revamped e-commerce experience. Incorporating eye-catching earth-tone colors and a bold stripe representative of the most prominent flavor notes of the product, JOYÀ aims to invite new consumers to explore and enjoy the benefits of functional wellness.
The new Vanilla-Maca flavored blend provides your daily dose of defense – ethically sourced and chef-crafted with a powerful botanical blend of adaptogens – including Ashwagandha, Reishi mushroom, Lion’s mane mushroom and Maca to support foundational health, immune function, cellular health and the body’s resistance to stress. Simply add a scoop to your daily coffee, tea or smoothie & reap its functional benefits. This new SKU joins the existing line of Superblends, inclusive of FOCUS, RESTORE and CALM.
In addition to this exciting innovation, the brand is unveiling a rebrand, inclusive of consumer-centric product messaging, packaging redesign and a revamped e-commerce experience. Incorporating eye-catching earth-tone colors and a bold stripe representative of the most prominent flavor notes of the product, JOYÀ aims to invite new consumers to explore and enjoy the benefits of functional wellness.
Trend Themes
1. Immunity-focused Beverages - Creating functional health beverages that provide a daily dose of defense using ethically sourced and chef-crafted botanical blends.
2. Adaptogens - Incorporating adaptogens like Ashwagandha, Reishi mushroom, Lion’s mane mushroom, and Maca into wellness products to support immune function, cellular health and the body’s resistance to stress.
3. Wellness Rebranding - Revamping packaging, messaging and e-commerce experiences with eye-catching design to invite new consumers into the benefits of functional wellness products.
Industry Implications
1. Wellness and Functional Foods - Using ingredients with functional benefits such as adaptogens and botanical blends to create products that focus on immune system support and overall health.
2. Beverage - Exploring new flavors and ingredients to create functional beverage blends that support immune health.
3. E-commerce - Revamping the online shopping experience to include educational information about functional health and wellness products and to better connect with consumers.
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