Barcode is a next-generation hydration drink that bills itself as "a wellness drink that's actually good for you." With a dozen vitamins and minerals that support immunity and performance, plus adaptogenic ingredients like ashwagandha, the 30-calorie drink stands out as a functional, plant-powered choice.
The beverage is ready to be enjoyed in flavors like Watermelon, Lemon Lime and Concord Grape, and the formula sets itself apart from the leading sports beverage with eight times the vitamins, 90% less sugar, four times fewer carbs and 75% fewer calories.
This replenishing beverage helps bodies refuel with clean ingredients, all the while regulating mood, boosting immunity and enhancing endurance. This hydration drink speaks to a new generation of active individuals who want to fuel themselves with real, high-performance ingredients without compromise.
What's Driving This Trend
- Functional Hydration Drinks
- Barcode's functional formulation sets itself apart in the hydration drink market.
- Plant-based Performance Boosters
- Barcode provides a plant-based option for individuals looking for performance-boosting drinks.
- Adaptogenic Beverages
- Barcode taps into the rising trend of incorporating adaptogenic ingredients for added health benefits.
Who This Affects Most
- Functional Beverages
- Barcode utilizes functional ingredients to provide a healthier and performance-boosting alternative to traditional beverages.
- Plant-based Foods & Beverages
- Barcode's plant-based formulation reflects the shift towards plant-based diets and beverages in the industry.
- Health & Wellness
- Barcode's focus on clean ingredients and targeted health benefits aligns with the growing demand for health and wellness products in the industry.
