These new hydration drink flavors have been launched by ITS as a series of clean label flavorings targeted towards drinks and beverages with a free-from formulation. The drink flavors are formulated with electrolyte-rich ready-to-drink (RTD) options and powders alike, while also working well for functional natural health beverages. The drink flavors target the natural health and wellness market where consumers have gravitated towards functional refreshments, but would embrace better flavor experiences.
The new hydration drink flavors from ITS are capable of masking unpleasant flavors from functional ingredients and electrolytes alike, and come in seven varieties including yuzu, cherry, watermelon, peach, raspberry, lemon and lime. The plant-based flavorings are clean label-compliant in the EU, while also being allergen-free. The products come in a variety of flexible formats including sachets, tablets and drops.
Key Themes Behind This Trend
- Functional Beverage Flavor Optimization
- Improving flavor experiences in functional beverages presents an opportunity to address consumer demand for palatable health-focused drinks.
- Clean Label Innovations
- Developing products that meet clean label standards can disrupt traditional drink markets by aligning with consumer preferences for transparency and simplicity in ingredients.
- Customizable Drink Delivery Formats
- Exploring flexible drink formats like sachets, tablets, and drops could cater to on-the-go consumers seeking personalized hydration solutions.
Where This Applies
- Health and Wellness Beverages
- Integrating clean label flavor enhancers can transform the health and wellness beverage industry by appealing to taste-conscious consumers.
- Plant-based Ingredients
- The increasing use of plant-based flavoring in beverages can revolutionize the plant-based industry with new, versatile applications.
- Electrolyte-infused Drinks
- Capitalizing on the trend of electrolyte-rich formulations could redefine the sports and hydration drinks sector by appealing to health-savvy consumers.
