The GELITA Optibar ingredient is being launched by the brand as a way to help manufacturers future proof their snack bars and elevate their protein level.
The ingredient is derived from natural collagen that has undergone enzymatic hydrolysis, which gives it excellent bioavailability and a neutral taste profile. The ingredient can thus be incorporated into a snack bar to provide a pleasant bite, long-lasting softness and homogeneity. The ingredient is reported by the brand to be best paired with whey or plant-based protein, which act as a great structure for it to shine.
Category Manager of Food Specialties Natalie Leuwer spoke on the GELITA Optibar ingredient saying, "As a pioneer in collagen and collagen peptides, we are excited by the opportunities our latest innovative ingredient presents for bar manufacturers. We look forward to discussing how Optibar can be used in practice to satisfy consumer demand for next-generation bars that are higher in protein, lower in sugar and ultimately delicious too.”
What Makes This Trend Stand Out
- Collagen-enhanced Protein Bars
- Collagen-enhanced protein bars provide a high-protein, low-sugar alternative with superior bioavailability and a neutral taste profile.
- Natural Ingredient Innovation
- Incorporating natural ingredients like enzymatically hydrolyzed collagen highlights a shift towards clean labeling and functional benefits in snack products.
- Hybrid Protein Formulations
- Combining collagen with other proteins such as whey or plant-based variants creates hybrid formulations that enhance texture and nutritional value.
Sectors Adopting This
- Functional Foods
- Functional foods that improve health benefits through ingredients like collagen peptides are gaining traction as consumers prioritize wellness.
- Nutritional Supplements
- The nutritional supplements industry can leverage high-bioavailability ingredients to offer more effective and palatable products.
- Healthy Snacks
- Healthy snacks fortified with natural proteins and low sugar content cater to the increasing demand for nutritious and convenient food options.
