Thayers is known for its soothing witch hazel toners and fans of the brand can now get their hands on a Thayers skincare trio that forms a routine with a cleanser, a serum and a facial balm. The witch hazel skincare products are designed to support a healthy-looking natural glow with the power of the natural astringent and a soft rose scent.
The Thayers Rose Petal Witch Hazel Facial Cleanser boasts a milky blend of rosewater, rosehip and vitamins and it helps to keep oil production balanced while enhancing the skin's overall radiance and moisture barrier. The other companions to this new product are the Rose Petal Witch Hazel Facial Serum with a proprietary Witch Hazel Aloe Vera blend and the Rose Petal Witch Hazel Facial Balm, which has the potential to be especially mask-friendly.
Image Credit: Thayers
Key Themes Behind This Trend
- Witch Hazel Skincare
- There is an opportunity for brands to incorporate natural astringents like witch hazel into skincare products for their soothing and balancing properties.
- Routine Trio Skincare
- Consumer demand for multi-step skincare routines offers an opportunity for brands to create bundle sets of complementary products.
- Mask-friendly Skincare
- As wearing face masks continues to be a part of daily life, skincare companies could innovate by creating more products that are designed to be worn comfortably under a mask.
Where This Applies
- Skincare
- Brands in the skincare industry can incorporate natural astringents like witch hazel into their products to cater to consumers who value natural ingredients and want to achieve a healthy, glowing complexion.
- Beauty Bundles
- The trend of multi-step skincare routines opens up opportunities for the creation of bundle sets of complementary products that can be marketed as a complete skincare regimen.
- Personal Protective Equipment (PPE)
- As face masks become a more permanent fixture in daily life, manufacturers and brands can work together to create more mask-friendly skincare products that help prevent breakouts and irritation caused by prolonged mask wearing.
