Eight Saints is a clean beauty brand that gets its name from its eight hero ingredients -- chosen for offering the majority of the benefits to one's skin. Each of the brand's signature products features one or more of its eight key ingredients with best-selling products like the Cloud Whip Vitamin C Cream, the All In Brightening and De-Puffing Eye Cream and the Zen Out of Ten Bamboo Detox Scrub offered.
Its 12-piece Discovery Kit lets consumers try each Eight Saints product before committing to a full size and is priced at just $10, despite its $55 value. The Discovery Kit includes the brand's full product line, with cleansers, body scrubs, serums and clay masks offered. Additionally, the set doubles as a fun and affordable gift for skincare-obsessed consumers.
Why This Trend Is Growing
- Clean Beauty Discovery Kits
- As more consumers prioritize clean beauty, offering discovery kits that showcase a brand's best-selling products and hero ingredients can attract new customers.
- Affordable Luxury Skincare Kits
- Creating high-quality, luxurious skincare products packaged in affordable and accessible discovery kits can be a disruptive innovation opportunity in the beauty industry.
- Multi-product Skincare Kits
- Providing skincare enthusiasts with a variety of products, from cleansers to serums, in one comprehensive and convenient kit can be a trend to explore for beauty companies.
Industries Being Reshaped
- Beauty
- The beauty industry can benefit from creating affordable yet high-quality discovery kits that offer a range of clean skincare products.
- E-commerce
- E-commerce companies can utilize the trend of offering discovery kits as a way to introduce consumers to new brands and products, while also increasing sales.
- Gifting
- Creating skincare discovery kits that also function as affordable and fun gifts can be a disruptive innovation opportunity in the gifting industry.
