5-in-1 Tinted Glosses

IT Cosmetics' Pillow Lips Solid Serum is a "Mask-Friendly Solution"

The IT Cosmetics Pillow Lips Solid Serum 5-in-1 Tinted Gloss combines all the color and shine of a gloss with the hydrating properties of a balm. The product is packaged into a slim applicator that makes it easy to nourish the lips with powerful ingredients like collagen and hyaluronic acid. The serum-like products boasts a formula that never feels sticky or tacky thanks to a tri-oil complex that includes castor seed oil and jojoba oil.

The revitalizing formula is touted as a "mask-friendly solution" as it offers a comfortable way to condition the lips while adding a hint of color. The Pillow Lips Solid Serum 5-in-1 Tinted Gloss is available in a range of colors, including deep tones like Moment (red wine) and Gaze (magenta plum.)

Image Credit: IT Cosmetics

Hydrating Glosses
Opportunity to create more hydrating glosses like IT Cosmetics' Pillow Lips Solid Serum.
Mask-friendly Solutions
Opportunity to create more mask-friendly solutions like IT Cosmetics' Pillow Lips Solid Serum.
5-in-1 Beauty Products
Opportunity to create more 5-in-1 beauty products like IT Cosmetics' Pillow Lips Solid Serum.

Industries Being Reshaped

Cosmetics
The cosmetic industry can benefit from creating more hydrating, mask-friendly, and multi-functional products like IT Cosmetics' Pillow Lips Solid Serum.
Skincare
The skincare industry can also take inspiration from IT Cosmetics' Pillow Lips Solid Serum and explore hydrating and multi-functional solutions for lips.
Fashion
The fashion industry can collaborate with the cosmetic and skincare industries to create more mask-friendly lip products that complement and enhance facial coverings.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 63%
Freshness 10%