The Inkey List is a new budget skincare brand that's helping to connect consumers with affordable beauty solutions that are centered around "the complex made simple."
The 15-piece product line includes solutions that are centered around a particular ingredient, such as Vitamin C, Turmeric or Hyaluronic Acid, which help to educate consumers on their special features and benefits. The simple, straightforward products all embrace achromatic packaging and text over imagery to share product definitions. The new range has the potential for those who have yet to develop a solid skincare routine of their own, as well as others who are interested in affordable basics.
The Inkey List is also working on the development of a community where beauty lovers can gather and share their passion for skincare by helping others understand complicated terms and ingredients.