Amazon Launched Its Own Skincare Brand Called 'Belei'

 - Mar 20, 2019
References: amazon & businesswire
'Belei' is the name of a new skincare brand created by Amazon that offers 12 products in the form of cleansing wipes, moisturizers, masks, serums and more, all under $40. Belei specifically targets skincare concerns like acne, fine lines, dark spots, dehydration and dullness with what Amazon's Head of Beauty for Private Brands, Kara Trousdale, describes as a "simple, no-nonsense approach." Ultimately, Belei aims to offer consumers an effective way to save money and save time finding the right skincare solutions for their needs.

Some of the standout products from Belei include its oil-free Micellar Facial Wipes for removing makeup and impurities, the Vitamin C Moisturizer and the multitasking Hydrating Hyaluronic Acid Serum, which features a blend of five hyaluronic acids to effortlessly address several skincare needs at once.