A number of direct-to-consumer brands have found success by connecting directly with consumers online, including a number of ecommerce beauty brands and D2C skincare start-ups. Consumers are now inundated with skincare solutions from thousands of brands across the world and Johnson & Johnson launched its WorksBeauty line on Amazon in a clever way to cut through the noise; the brand’s simple, effective product collection was developed based on popular Internet searches to help consumers quickly identify the right products for their needs.
Similarly, Amazon recently launched its own skincare brand called Belei that’s centered on offering targeted skincare solutions in a way that saves shoppers time and money.
The D2C model gives brands the room to sell products at lower costs and appeals to consumers who are looking for simple, convenient solutions.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
