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16 D2C Skincare Innovations

These Products Share Cost-Effective, Convenient eCommerce Beauty

— June 5, 2019 — Fashion
A number of direct-to-consumer brands have found success by connecting directly with consumers online, including a number of ecommerce beauty brands and D2C skincare start-ups. Consumers are now inundated with skincare solutions from thousands of brands across the world and Johnson & Johnson launched its WorksBeauty line on Amazon in a clever way to cut through the noise; the brand’s simple, effective product collection was developed based on popular Internet searches to help consumers quickly identify the right products for their needs.

Similarly, Amazon recently launched its own skincare brand called Belei that’s centered on offering targeted skincare solutions in a way that saves shoppers time and money.

The D2C model gives brands the room to sell products at lower costs and appeals to consumers who are looking for simple, convenient solutions.
8
Score
Popularity
Activity
Freshness
16
Plumping Biocellulose Lip Masks
Plumping Biocellulose Lip Masks
Fast Beauty Co.'s Lip Service! Mask Nourishes and Softens the Lips
<
15
Diamond-Infused Collagen Skincare
Diamond-Infused Collagen Skincare
Forever Flawless' Collagen Boost Collection is Age-Defying
<
14
Travel-Ready Milk Jelly Cleansers
Travel-Ready Milk Jelly Cleansers
Glossier's Milk Jelly Cleanser Arrives in a 2oz Bottle
<
13
Travel-Friendly Soothing Face Mists
Travel-Friendly Soothing Face Mists
Glossier Has Released Another Travel-Friendly Iteration
<
12
Five-Minute Face Masks
Five-Minute Face Masks
Fast Beauty Co. Creates Face Masks That are Fast-Acting and Affordable
<
11
Re-Released Serum Trios
Re-Released Serum Trios
Glossier Serums Have Been Re-Released in Larger Bottles
<
10
Bi-Phase Makeup Removers
Bi-Phase Makeup Removers
Glossier's Waterproof Makeup Remover Combines Oil & Micellar Water
<
9
Mystery Product Promotions
Mystery Product Promotions
Tatcha's 'Mystery Treasure' Comes as a Gift with a Sephora Purchase
<
8
Transformative Acne Solutions
Transformative Acne Solutions
Glossier's New 'Solution' is a Powerful Liquid Exfoiliator
<
7
Digital Product Labs
Digital Product Labs
Lush Cosmetics' 'Lush Labs' Connects Consumers to Products in R&D
<
6
Multipurpose Plumping Creams
Multipurpose Plumping Creams
Glossier Bubblewrap is a Two-in-One Eye and Lip Cream
<
5
Simple High-Efficiency Skincare
Simple High-Efficiency Skincare
WorksBeauty's Products Were Inspired by Skincare Search Terms
<
4
Simplistic Time-Saving Skincare
Simplistic Time-Saving Skincare
Amazon Launched Its Own Skincare Brand Called 'Belei'
<
3
Pen-Like Acne Treatments
Pen-Like Acne Treatments
Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne
<
2
Gentle Liquid Exfoliators
Gentle Liquid Exfoliators
Glossier's Liquid Exfoliator Will Be Released in 2018
<
1
D2C Minimalist Skincare
D2C Minimalist Skincare
'Care' Connects Consumers to Straightforward, Effective Products
<