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'Care' Connects Consumers to Straightforward, Effective Products

 - Apr 2, 2019
References: packagingstrategies
Fortunately for consumers today, there's an abundance of skincare products to choose from but it can be a challenge to settle on the right ones, especially when it comes to assembling a multi-step routine—Care is on a mission to simplify everything with its minimalist skincare.

Care sets itself apart as a direct-to-consumer brand with just a few products: a cleanser, a toner, two kinds of moisturizers, a night serum, plus a lip and an eye cream. The simple and straightforward approach of the products is emphasized by the brand's pared-back packaging, which embraces minimal color and modern typography. Since the products are sold online, they are shipped with additional information that helps to keep Care's aesthetic clean and clear.