Standard Self Care is a Los Angeles-based wellness company aiming to offer consumers clean and natural remedies for skincare. The brand provides performance-driven products launching on March 14th.
Its debut collection, the Bioactive Hydration line, includes three signature anti-pollutant and anti-aging products. Standard Self Care offers ultra-hydrating formulas to help consumers energize their skin as the winter months come to a close. Hannah Minardi, the brand's co-founder, explains that their inspiration came from the people around us, living at the highest standards." Standard Self Care's trio line includes the Hydrating Omega+ Cleansing Balm, the Hyaluronic Daily Moisturizer, and the Omega+ Cell Regeneration Eye Treatment. Each product combines the powers of science and nature to create effective vegan formulas.
Image Credit: Vivian Kim & Standard Self Care
Why This Trend Is Growing
- Clean Skincare
- The demand for more natural and eco-friendly skincare products presents an opportunity for the development of clean and sustainable skincare lines.
- Performance-driven Wellness
- Introducing wellness products with an emphasis on high performance and functionality could disrupt the traditional notion of self-care and introduce a new approach to personal wellness.
- Anti-pollutant Skincare
- As air pollution levels rise in urban areas, anti-pollutant skincare products can tap into a growing concern for protecting skin against environmental pollutants.
Industries Being Reshaped
- Personal Care
- The personal care industry can capitalize on the rise of clean and sustainable skincare by developing products with natural and eco-friendly ingredients.
- Wellness
- The wellness industry can incorporate performance-driven products into their offerings to enhance traditional self-care practices and improve overall wellness outcomes.
- Beauty Technology
- Beauty technology companies can develop innovative ways to measure and track the effectiveness of anti-pollutant skincare products to improve their performance and build consumer trust.
