Glossier recently introduced a new waterproof makeup remover that puts a twist on formulas that consumers have become familiar with. Typically, when it comes to removing waterproof makeup, an oil-based solution must be used—Glossier's Milky Oil combines micellar water and a weightless oil.
Like Glossier's cult Milky Jelly Cleanser, the waterproof makeup remover contains conditioning, soothing ingredients like comfrey root extract and Pro-Vitamin B5. Due to its unique oil-and-water formula, the makeup remover for the eyes and lips helps to gently lift long-wearing cosmetic products without pulling, rubbing or otherwise aggravating the skin.
Many skincare and beauty brands have created bi-phase beauty products that are instantly recognizable due to the way the ingredients sit separately atop one another yet share space within the same bottle. With these kinds of formulas, consumers are able to make the most of a two-in-one product that is only activated by disrupting the contents of the packaging.