Hydrating Sculpting Moisturizers

Refy's Face Sculpt Features a Built-In Rollerball Applicator

Refy, a brand devoted to simplifying skincare, announced the launch of Face Sculpt—a world-first sculpting moisturizer for instantly lifted, visibly defined and hydrated skin. This multi-benefit moisturizer pairs a fast-absorbing formula to deliver deep hydration without heaviness with a unique applicator that does away with the need for additional facial tools.

Suitable for all skin types, this sculpting moisturizer stands apart with dermatologist backing and a clinically tested formula consumers can trust.

The packaging for the brand's Face Sculpt Lifting and Hydrating Moisturizer doubles as an applicator with rollerballs to massage the face, recalling the brand's popular Glow and Sculpt Primer with a built-in facial roller. This all-in-one moisturizer is a simple addition to a routine for dewy, hydrated skin that also has the potential to streamline additional steps taken for definition.

All-in-one Skincare Solutions
The rise of multipurpose skincare products offers consumers a streamlined beauty routine by combining hydration, sculpting, and application tools into a single package.
Innovative Applicator Designs
Skincare brands are increasingly incorporating innovative applicator designs, such as rollerball tools, to enhance product functionality and consumer experience.
Dermatologist-backed Skincare
There's a growing demand for dermatologist-approved skincare products, which boosts consumer confidence in product efficacy and safety.

Sectors Adopting This

Beauty and Personal Care
The beauty and personal care industry is seeing a shift towards products that offer multifunctional benefits, simplifying consumer routines and reducing clutter.
Cosmetic Packaging
The cosmetic packaging industry is innovating with dual-purpose containers, where aesthetics and functionality unite in delivering enhanced user experiences.
Consumer Health
Consumer health industries are overlapping with skincare solutions, emphasizing clinically tested and dermatologist-approved products that promise visible results.
SCORE
3.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 42%
Freshness 39%