The top June 2024 hair trends spotlight a growing emphasis on scalp care as skincare and advanced technologies in portable formats to promote scalp health and hair growth on the go.
Consumers’ interest in skincare from head to toe starts with a healthy scalp, supporting the rise of microbiome scalp care products in the form of shampoos that are easy to work into regular cleansing routines.
For enhanced care, brands are making the benefits of red light therapy accessible with headwear and helmet products that support thicker hair, healthier growth, and reduced hair loss. HigherDose's Red Light Hat, for example, looks no different than a regular baseball hat.
These innovations in hair care reflect a broader shift towards comprehensive, convenient solutions that address both the hair and scalp.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
