In 2022, the inventor and scientist behind Olaplex introduced a high-performance haircare brand called epres and its new shampoo and conditioner share formulas fueled by the existing lineup's patented Biodiffusion technology. Created to complement the brand's pre-wash Bond Repair Treatment and Professional Bond Repair, the new product pair promises faster drying times and continuous repair, even after hair has been dried.
The Healthy Hair Shampoo & Healthy Hair Conditioner aim to make healthy hair easy and accessible to all, and both user-friendly products boast sustainable benefits as well with biodegradable formulas. The conditioner promises to be an especially valuable addition to regular haircare routines since it can double as a leave-in treatment.
For in-salon use, exclusive versions will be available for professionals to purchase.
Key Themes Behind This Trend
- High-performance Haircare Branding
- Exploring branding strategies focused on high-performance haircare products such as epres with Biodiffusion technology.
- Eco-friendly Haircare Innovation
- Innovating sustainable solutions in the haircare industry, like biodegradable formulas in products like epres' shampoo and conditioner.
- Professional Haircare Customization
- Embracing customization opportunities for professional-grade haircare products in the salon industry, like exclusive versions for in-salon use by epres.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can explore the integration of high-performance haircare products with innovative technologies like Biodiffusion.
- Sustainability and Green Technology
- Green technology and sustainability industries can collaborate with haircare brands to develop eco-friendly solutions like biodegradable haircare formulas.
- Salon and Professional Beauty
- Professional beauty and salon industries can capitalize on the demand for customizable and professional-grade haircare products like the exclusive versions offered by epres.
