The Sunforgettable Total Protection Brush-On Sunscreen takes the form of a sheer powder that can be applied to the skin much like a cosmetic product.
The mineral sun protection product sets itself apart from the many liquid sun care products on the market with a convenient applicator that can be used on the face before or after applying makeup.
As a powdered product, the Sunforgettable Total Protection Brush-On Sunscreen from Colorescience is available in a range of tints, including Fair, Medium, Tan and Deep. The all-mineral formula boasts a water-resistant formula (up to 80 minutes), as well as UVA and UVB protection. Beyond this, the product also helps to minimize damage caused by infrared radiation, Blue HEV light and environmental stressors like pollution.
Key Themes Behind This Trend
- Brush-on Sun Protection
- Disruptive Innovation Opportunity: Develop new brush-on sunscreens with additional benefits such as antioxidant protection or anti-aging properties.
- Mineral Sun Care Products
- Disruptive Innovation Opportunity: Create innovative formulations of mineral sunscreens that offer higher sun protection factors (SPF) and longer durability.
- Multipurpose Cosmetics
- Disruptive Innovation Opportunity: Combine sun protection with other cosmetic products, such as foundation or blush, to provide a convenient all-in-one solution for consumers.
Where This Applies
- Skincare
- Disruptive Innovation Opportunity: Develop new skincare products that incorporate brush-on sunscreens as a daily essential for protecting the skin from UV damage.
- Cosmetics
- Disruptive Innovation Opportunity: Experiment with new textures, colors, and packaging designs for brush-on sunscreens that cater to different consumer preferences and lifestyles.
- Beauty and Personal Care
- Disruptive Innovation Opportunity: Collaborate with beauty brands to create customized brush-on sunscreens that match specific skin tones and provide targeted benefits for different skin types.
