Cancer Foundation-Backed Face Shields

Colorescience's 'Sunforgettable' Protects Skin Safely

The Sunforgettable Total Protection Face Shield Classic SPF 50 by Colorescience is a mineral-based sunscreen that offers broad-spectrum protection against UVA/UVB rays, pollution, blue light, and infrared radiation. It features EnviroScreen Technology, which provides a hydrating and antioxidant-rich formula. The product is designed to be lightweight and blend into most skin tones without leaving a white cast, making it suitable for various skin types.

The product is available for purchase at an MSRP of $49.00. Customers can opt to pay in four interest-free installments of $12.25 through payment partners if desired. It is sold on the Colorescience website, as well as third-party retailers and online beauty stores, some of which offer free shipping and free returns. Purchases also contribute to points in the Colorescience Lasting Beauty Rewards program.

Image Credit: Colorescience

Mineral-based Sunscreen
Opportunity lies in developing innovative mineral-based sunscreens with added benefits like pollution and blue light protection.
Enviroscreen Technology
There is potential for integrating EnviroScreen Technology into various skincare products to offer hydrating and antioxidant-rich formulas for enhanced protection.
Interest-free Installments
Exploring the option of offering interest-free installment payments can attract more customers looking for flexible payment solutions.

Who This Affects Most

Skincare Industry
The skincare industry can leverage mineral-based sunscreens and EnviroScreen Technology to create innovative products focusing on comprehensive skin protection.
Retail Industry
Incorporating interest-free installment payment options in retail can drive sales and customer loyalty by providing more flexible purchasing alternatives.
Beauty Industry
Integrating mineral-based sunscreens with additional benefits can disrupt the beauty industry by catering to consumers seeking multifunctional and effective skincare products.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 13%
Freshness 25%