The Oh K! Firming Neck Mask Specifically Targets "Tech Neck"
Laura McQuarrie — November 23, 2018 — Fashion
References: ohklife & cosmeticsbusiness
The majority of firming neck masks on the market are formulated and branded for anti-aging benefits but Oh K! recently launched a new K-beauty skincare product that addresses "tech neck."
The Oh K! Firming Tech Neck Sheet Mask is designed with a V-shaped form to fit over the neck and jaw area to deeply nourish the skin with firming, hydrating ingredients like avocado extract and marine plant extracts.
The Millennial-targeted face mask is one of many new products that address the impact that the blue light emitted from digital devices has on the skin. In the same way that consumers know the importance of protecting themselves from UV rays, they are now turning to skincare and beauty products based on research that blue light accelerates visible signs of aging.
The Oh K! Firming Tech Neck Sheet Mask is designed with a V-shaped form to fit over the neck and jaw area to deeply nourish the skin with firming, hydrating ingredients like avocado extract and marine plant extracts.
The Millennial-targeted face mask is one of many new products that address the impact that the blue light emitted from digital devices has on the skin. In the same way that consumers know the importance of protecting themselves from UV rays, they are now turning to skincare and beauty products based on research that blue light accelerates visible signs of aging.
Trend Themes
1. Tech Neck Skincare - New K-beauty products are targeting the effects of technology on the neck area, creating opportunities for skincare companies to develop more tech-centric products.
2. Blue Light Protection - The harmful effects of blue light are becoming more well-known, leading to potential disruptive innovations in the beauty and tech industries to create products that protect against it.
3. Millennial-focused Face Masks - The rise of millennial-focused face masks presents opportunities for companies to cater to this specific demographic with products that address their unique skincare concerns.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend of tech neck skincare by developing more products that target this specific issue.
2. Beauty - Beauty companies can innovate and cater to the rising awareness of blue light protection by creating products that protect against blue light.
3. Technology - As more research is conducted on blue light and its effects, the tech industry can create solutions to reduce the harmful effects of blue light on the skin.
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