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25 Gen Z Beauty Innovations

From Palm Oil-Free Bronzers to Gen Z Makeup Campaigns

— June 17, 2019 — Life-Stages
A range of new Gen Z beauty products, brands and campaigns are being created expressly for a new generation to challenge conventional beauty, gender, identity and self-expression, as well as the use of clean, ethical ingredients. Favorite Millennial brands are now creating offshoots and sister brands like Tarte's Sugar Rush, Forever 21's Riley Rose and Shiseido's Posme, which was actually created in collaboration with high-school girls, underlining the fact that Gen Z consumers want to have a hand in creating the products they want to consume.

Gen Z consumers are also passionately supporting products with non-toxic formulas and cause-driven missions—like C'est Moi and its support of the empowering Step Up Women's Network. One of the most quintessentially Gen Z beauty products of all is Fluff's cruelty-free Bronzing Powder, which is packaged in a reflective, selfie-friendly compact case.
8.2
Score
Popularity
Activity
Freshness
25
Charitable Toxic-Free Beauty Capsules
Charitable Toxic-Free Beauty Capsules
C'est Moi is Joining Forces with the Step Up Women's Network
<
24
Collaborative Gen Z Skincare
Collaborative Gen Z Skincare
Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix'
<
23
Multi-Use Face Mask Sets
Multi-Use Face Mask Sets
GlamGlow’s MultiMasking Set Meets a Variety of Skin Needs
<
22
Gen Z Makeup Campaigns
Gen Z Makeup Campaigns
The Rimmel Match Perfection Campaign Champions Individual Beauty & Power
<
21
Beauty Booking App Startups
Beauty Booking App Startups
Beautystack Helps Beauty Professionals Become Self-Supporting
<
20
Charitable Gen Z Lip Glosses
Charitable Gen Z Lip Glosses
Formula Z Cosmetics' Luxe Diamond Glosses Support The Trevor Project
<
19
Vlogger Advent Calendars
Vlogger Advent Calendars
The Zoella Advent Calendar Contains Surprises from the YouTube Star
<
18
Exploratory Beauty Campaigns
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
<
17
Digital-First Makeup Campaigns
Digital-First Makeup Campaigns
The Makeup Brand NYX Infuses Crowd Sourcing into its Campaigns
<
16
High-Performance Makeup Collaborations
High-Performance Makeup Collaborations
PUMA & Maybelline Team Up for an Athleisure-Inspired Line
<
15
Palm Oil-Free Bronzers
Palm Oil-Free Bronzers
Fluff's Bronzing Powder Appeals to Gen Z with a Unique Formula & Packaging
<
14
Can-Like Spray Scents
Can-Like Spray Scents
Missguided Introduced an Expanded Scent Range for Gen Z and Millennials
<
13
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
12
Experiential AR Beauty Games
Experiential AR Beauty Games
Lancôme's AR Game Was Released in Collaboration with Chinese New Year
<
11
Influencer-Branded Cosmetics
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
<
10
Wellness-Focused Bath Products
Wellness-Focused Bath Products
Sunday Rain is an Experiential Wellbeing Bathing Collection
<
9
Gen Z-Targeted Makeup Lines
Gen Z-Targeted Makeup Lines
Shiseido's 'Posme' Was Made in Collaboration with High School Girls
<
8
Bespoke Cosmetic Palettes
Bespoke Cosmetic Palettes
Beautonomy Helps Consumers Create Stylish Custom Makeup Palettes
<
7
Online Beauty Store Launches
Online Beauty Store Launches
Forever 21's Riley Rose Online Store Has Finally Launched
<
6
Affordable Gen Z Cosmetics
Affordable Gen Z Cosmetics
Tarte's Sugar Rush Sister Brand Sells Everything for Less Than $30
<
5
Gen Z Cosmetic Stores
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
<
4
Expressive Gen Z Cosmetics
Expressive Gen Z Cosmetics
Petite 'n Pretty Shares Safe, Pediatrician-Approved Makeup for Kids
<
3
Gen Z Cosmetic Shops
Gen Z Cosmetic Shops
MAC Cosmetics' Experience Center Blurs Physical & Digital Realms
<
2
Gen Z Beauty Brands
Gen Z Beauty Brands
'My Mood' is a Youthful New Brand from the Founder of Nails Inc
<
1
Pink Indie Cosmetic Brands
Pink Indie Cosmetic Brands
Easy Peasy Boasts Playful Products That are Targeted to Gen Z Audiences
<