Last year, fast fashion retailer Forever 21 opened a beauty-only concept store called Riley Rose, and now, the highly photogenic and affordable cosmetic pieces from those brick-and-mortar locations can be purchased through the newly launched Riley Rose online store.
This online medium makes it easier for consumers to get their hands on the Gen Z-targeted makeup collections as prior to the launch, the physical locations only existed in Los Angeles. What makes this website launch more exciting, is that Riley Rose carries products that are difficult to find in-store, like K-beauty favorites Cosrx and Holika Holika or more specific lines like Lemonhead.
The overall goal of Riley Rose was to offer consumers a better in-person store experience, and now, that convenience is being extended to the online world.
Image Credit: Riley Rose