At the same time many cosmetic products are taking a page from skincare products, makeup brushes are being developed to share similar properties—an example of this is the Coconut Infusion Brush from the Asquan Group, which boasts hydrating coconut-infused filaments. Other brushes, like the antibacterial Sephora Collection's Purse-Proof Charcoal Infused Retractable Brush, also boast functional benefits.
Makeup brushes are no longer just tools for applying cosmetics but statement products that are bound to be flaunted on social media to show off one’s sense of style and personality. As such, brands are releasing not only novelty designs that take after everything from mermaid tails to wine glasses but also brushes with luxe rose gold finishes and diamond-studded forms.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
