Jeffree Star and Morphe have joined forces to come up with a collaborative line of makeup brushes, which have already sold out online.
A total of seven brushes comprise the kit, with foundation, powder, contour and highlight brushes included for the face, along with two versatile eye brushes, and a double-sided brow shaper that comes with a spoolie. All of the brushes feature vivid hot pink handles that have diamond-like cuts, making for a cohesive aesthetic that speaks to the famed guru's vibrant personality. The brush kit also comes with a matching bag, making them easy to pack away and travel with.
Apart from the makeup brush line, Jeffree Star and Morphe launched a trio of sponges that come in varying sizes. All of the products are available through the Morphe website, where consumers can now sign up to hear once there's more stock.
Key Themes Behind This Trend
- Affordable Makeup Brushes
- The collaboration between Jeffree Star and Morphe has created a trend of creating affordable makeup brushes that are vibrant and of high quality.
- Diamond-like Cuts on Brush Handles
- With the release of Vivid Guru Makeup Brushes, a trend has emerged for makeup brushes that feature diamond-like cuts on their handles.
- Travel-friendly Makeup Brush Kits
- Vivid Guru Makeup Brushes come with a matching bag, leading to a trend of creating travel-friendly makeup brush kits.
Where This Applies
- Beauty
- The affordable and high-quality makeup brushes created by Jeffree Star and Morphe have disrupted the Beauty industry and opened up opportunities to innovate by creating cheap yet chic makeup tools.
- Fashion
- With diamond-like cuts on the handles of Vivid Guru Makeup Brushes, the Fashion industry can leverage this trend by creating other accessories, such as phone cases or bags, with a similar look and feel.
- Travel
- The trend of creating travel-friendly makeup brush kits opens up opportunities for the Travel industry by catering to the on-the-go makeup enthusiast and creating convenient and practical travel kits.
