Ahead of the release of the upcoming musical fantasy film Wicked, Patrick Starrr's beauty brand ONE/SIZE collaborated with Wicked to create a collection that includes a custom complexion brush.
The ONE/SIZE x Wicked Off the Handle Complexion Brush references Elphaba’s broomstick and one of the songs sung by the Wicked Witch of the West. This uniquely shaped complexion brush for the face and décolleté has two tiers of vegan-friendly fibers, including shorter ones for picking up and holding color and shimmer, and longer fibers for buffing out makeup products and evenly distributing color on the skin.
The ONE/SIZE x Wicked Collection also includes a first-of-its-kind setting spray, a highlighter and an eye and face palette.
What's Driving This Trend
- Fantasy-inspired Beauty Collaborations
- Exploring partnerships between beauty brands and entertainment franchises to create unique makeup products and collections based on popular fantasy themes.
- Innovative Complexion Brush Designs
- Developing complexion brushes with unconventional shapes and multi-tiered fibers to enhance makeup application and deliver a more customized user experience.
- Multi-product Collaborative Collections
- Launching comprehensive beauty collections that feature a range of makeup products created through collaborations between different brands, offering consumers a complete and cohesive makeup experience.
Who This Affects Most
- Beauty & Entertainment
- Incorporating elements from popular entertainment franchises into beauty products to cater to a diverse fan base and create engaging marketing opportunities.
- Cosmetics & Beauty Tools
- Exploring new materials and designs for beauty tools like complexion brushes to improve functionality and provide users with innovative solutions for makeup application.
- Collaborative Beauty Brands
- Encouraging partnerships between beauty companies to develop cohesive makeup collections that combine the strengths and unique styles of each brand, attracting a broader range of consumers.
