The Heavenly Luxe Superhero 4-in-1 Eye-Transforming Super Shadow & Liner Brush design from It Cosmetics has an innovative design that has the potential to simplify the number of applicators one requires. Ordinarily, a collection of makeup brushes is needed for applying specific products like blush, eyeshadow and eyeliner, but this transformative brush boasts an adaptable design. As well as boasting a dual-ended design, the ergonomic brush handle includes an adjustable component that can be clicked into place to take the brush from an all-over shadow brush to one for creasing and smudging.
The bristles of the It Cosmetics makeup brush are made with award-winning, cruelty-free Heavenly Luxe hair to provide a flawless application that appears to be airbrushed.
From lip gloss tubes with built-in LED lights to adjustable mascara wands and pizza cutter-inspired eyeliner applicators, brands are developing inventive tools to help consumers easily apply products with a high level of precision.