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Top 100 Cosmetic Trends in May

From Charitable Cosmetic Campaigns to Holographic Palettes

— May 26, 2018 — Fashion
From eye-catching in-store displays to holographic palettes, this list of May 2018 cosmetic trends highlight some of the newest products to be hitting the shelves this month.

Spring is an exciting season for the cosmetic industry and the seasonal cosmetic offerings have arrived in abundance to prove that. In light of the warmer weather, L'Oreal introduced a fruit-scented palette that's packed with all the memorable fragrances of the season. Meanwhile, both Colorpop and BH cosmetics released festival-ready palettes to prep consumers for all the outdoor experiences that come with the season.

Plenty of notable collaborations occurred this month, with MAC and PUMA's being one of the most memorable. Together, the two brands joined to create a range of sneakers that are styled after the cosmetic company's most popular lipstick shades.
6.5
Score
Popularity
Activity
Freshness
99
Season-Inspired Makeup Trios
Season-Inspired Makeup Trios
Mally Beauty's Spring into Color Pack Comes with Three Matching Items
<
98
Milky Face Primers
Milky Face Primers
Bareminerals' Combo Control Milky Face Primer Helps Restore Moisture
<
97
Milky Cleansing Lotions
Milky Cleansing Lotions
Darphin's Cleansing Lotion Melts Away Makeup and Refreshes the Skin
<
96
Glowing Face Makeup Palettes
Glowing Face Makeup Palettes
Too Faced's 'Natural Face' Includes Bronzer, Blush and Highlighter
<
95
Cosmetic Eye Cleansers
Cosmetic Eye Cleansers
RevitaLash Cosmetics' Micellar Water Lash Wash Cleanses the Eye Area
<
94
Brow-Highlighting Gels
Brow-Highlighting Gels
Benefit Cosmetics' 3D BROWtones Enhances Light Brows and Softens Dark Ones
<
93
Deep Skin Tone Highlighters
Deep Skin Tone Highlighters
Becca Cosmetics' New 'Chocolate Geode' Shade is Incredibly Flattering
<
92
Empowering Celebrity-Branded Palettes
Empowering Celebrity-Branded Palettes
Kerry Washington and Neutrogena Collaborated on Two Palettes
<
91
Velvety Milky Cleansers
Velvety Milky Cleansers
Caudalie's Gentle Cleansing Milk Moisturizes All Skin Types
<
90
Aloe-Based Facial Cleansers
Aloe-Based Facial Cleansers
Onne's Waterless Clarifying Cleanser Features Aloe Leaf Juice
<
89
Bronzed Eye Shadow Palettes
Bronzed Eye Shadow Palettes
Kylie Cosmetics Have Released Its 'Extended Bronze' Palette
<
88
Reality Star Eyeshadow Sticks
Reality Star Eyeshadow Sticks
Glam Masters Winner Argenis Pinal Created a KKW Beauty Collaboration
<
87
Versatile Rose Sprays
Versatile Rose Sprays
QUAI's 'Rose Hair & Body' Spray Functions as an All-Over Moisturizer
<
86
Breakout-Treating Concealers
Breakout-Treating Concealers
The Bye Bye Breakout Product is for Those Who are Prone to Pimples
<
85
Soft Matte Finishing Powders
Soft Matte Finishing Powders
Marc Jacobs' Coconut Setting Powder Avoids Dry Makeup Looks
<
84
Makeup-Melting Facial Cleansers
Makeup-Melting Facial Cleansers
Clinique's Take the Day Off Effortlessly Removes Stubborn Makeup
<
83
Soy Protein Cleansers
Soy Protein Cleansers
Fresh's Soy Face Cleansing Milk is Conditioning & Full of Amino Acids
<
82
Deeply Hydrating Milky Lotions
Deeply Hydrating Milky Lotions
Glow Drops by Dr. Barbara Sturm are Healthy and Nourishing
<
81
Soothing Milky Lotion Cleansers
Soothing Milky Lotion Cleansers
Epionce's Lotion Cleanser Removes Dirt Particles and Soothes Skin
<
80
Co-Branded Setting Mists
Co-Branded Setting Mists
Supergoop and MILLY Launched a Limited-Edition Setting Mist
<
79
Shimmering Cosmetic Swatches
Shimmering Cosmetic Swatches
Tarte Teased a Trio of Shimmering Beauty Products on Its Instagram
<
78
Olive Green Lipstick Offerings
Olive Green Lipstick Offerings
'Tank Girl' is an Olive Green Shade from Kat Von D's Lipstick Line
<
77
Charitable Makeup Campaigns
Charitable Makeup Campaigns
QVC is Donating 80% of Each Purchase to Cancer and Careers
<
76
Versatile Tangerine Highlighters
Versatile Tangerine Highlighters
Becca Cosmetics Released a Flattering Limited Edition Highlighter
<
75
Party-Proof Makeup Collaborations
Party-Proof Makeup Collaborations
Urban Decay and Nicole Richie Joined to Create a Waterproof Line
<
74
Iridescent Unicorn Bronzers
Iridescent Unicorn Bronzers
Too Faced's 'Unicorn Tears Bronzer' Provides a Shimmering Glow
<
73
Quick Cosmetic Brush Cleaners
Quick Cosmetic Brush Cleaners
The 'ZOË' Makeup Brush Cleaner Cleans Up to 20 Brushes at a Time
<
72
Multitasking Illuminating Primers
Multitasking Illuminating Primers
The Light Source 3-in-1 Illuminating Primer is Highly Versatile
<
71
Skin-Clearing Foundations
Skin-Clearing Foundations
The Infuencer Clean Foundation Prioritizes Skin Health
<
70
Three-Tiered Travel Cosmetics
Three-Tiered Travel Cosmetics
The Limited-Edition Snap Happy Makeup Kit is Universally Flattering
<
69
Concealing Undereye Treatments
Concealing Undereye Treatments
Tatcha's 'The Pearl' Heals Sensitive Skin While Covering Circles
<
68
BFF Makeup Application Sets
BFF Makeup Application Sets
BeautyBlender's BFF Set is Available for a Limited Time
<
67
Hydrating Citrus Setting Sprays
Hydrating Citrus Setting Sprays
Too Faced's 'Festival Refresh Spray' Creates a Flawless Finish
<
66
Illuminating Makeup Concentrates
Illuminating Makeup Concentrates
NYX's Away We Glow Liquid Booster Generates a Glowing Finish
<
65
Buy-Ahead Beauty Services
Buy-Ahead Beauty Services
Feelunique's Pre-Order Service Lets Customers Get Products Before Stores
<
64
Vegan Beauty Product Updates
Vegan Beauty Product Updates
Milk Makeup Products are No Longer Using Any Animal Ingredients
<
63
Multi-Purpose Beauty Balms
Multi-Purpose Beauty Balms
Babe Balm Functions as a Makeup Remover, Moisturizer and Highlighter
<
62
Shimmering Rose Gold Palettes
Shimmering Rose Gold Palettes
Nabla Soul's Blooming Eye Shadow Palette Boasts 12 Vibrant Colors
<
61
Beauty Branded Coding Partnerships
Beauty Branded Coding Partnerships
Girls Who Code and Covergirl Collaborated on 'Code Clean'
<
60
Smudge-Proof Glitter Eyeliners
Smudge-Proof Glitter Eyeliners
LA Splash Unveiled a Series of Colorful Eyeliners for the Summer
<
59
Specialized Eyelash Shampoos
Specialized Eyelash Shampoos
Borboleta's Lash Cleanser Product is Branded as a 'Lash Bath'
<
58
Responsive Beauty Shops
Responsive Beauty Shops
The Shiseido Flagship Boasts a Next-Gen Counter and Consulation Mirror
<
57
Honey-Based Skin Cleansers
Honey-Based Skin Cleansers
The Clean Bee Face Wash is able to Soothe and Cleanse
<
56
Holographic Drugstore Makeup
Holographic Drugstore Makeup
This New Rimmel Collection Consists of Holographic Products
<
55
Glittery Silicone Makeup Blenders
Glittery Silicone Makeup Blenders
This New Evie Blender Features a Glittery Pink Design
<
54
Chromatic Brow Gels
Chromatic Brow Gels
Benefit Cosmetics' 3D Brow Tones Come in Bold, Vibrant Shades
<
53
Affordable Beauty Boxes
Affordable Beauty Boxes
Target's Beauty Boxes Retail for Just $7
<
52
Multi-Finish Eyeshadow Palettes
Multi-Finish Eyeshadow Palettes
Marc Jacobs' Eye-Conic Collection Offers Several Palettes
<
51
Phygital Beauty Shops
Phygital Beauty Shops
'The New Age BuY Paris Duty Free' Concept Integrates Digital Platforms
<
50
Luxurious Rose-Imprinted Highlighters
Luxurious Rose-Imprinted Highlighters
Smashbox's Petal Metal Highlighter Comes in Two Rosy Shades
<
49
R&B Star-Inspired Cosmetics
R&B Star-Inspired Cosmetics
MAC Released Details of Its Aaliyah-Inspired Collection
<
48
Wedding Season Perfume Samplers
Wedding Season Perfume Samplers
Sephora Has Launched a Wedding Day Perfume Sampler
<
47
Minimalist Retail Beauty Collections
Minimalist Retail Beauty Collections
Madewell's Beauty Section is Available Online
<
46
Chromatic Jelly Highlighters
Chromatic Jelly Highlighters
The Nuest Magical Jelly Highlighters Come in a Bright Shade Range
<
45
Spring Lip Kit Offerings
Spring Lip Kit Offerings
Kylie Jenner's Lip Kits Rolled Out Three New Shades
<
44
Metallic Binder Clip Bags
Metallic Binder Clip Bags
Off-White's Mini Binder Clip Bag Arrives in a Metallic Rose Gold Hue
<
43
Pore-Minimizing Skincare Pens
Pore-Minimizing Skincare Pens
Touch in Sol's 'No Poreblem Priming Eraser' Comes in a Stick Format
<
42
Fan-Favorite Socialite Lip Kits
Fan-Favorite Socialite Lip Kits
Kylie Jenner is Bringing Back Her Fan-favorite Lip Kit Shades
<
41
Expansive Metallic Lipstick Lines
Expansive Metallic Lipstick Lines
Sephora's Cream Lip Stain Liquid Lipstick Boasts Over 90 Colors
<
40
Illuminating Blush Palettes
Illuminating Blush Palettes
Benefit's 'Blush Bar' Palette Offers an Array of Blushes and Bronzers
<
39
Cannabis-Infused Perfume Oils
Cannabis-Infused Perfume Oils
Herb Essentials' Perfume Has Notes of Citrus, Patchouli & Dry Amber
<
38
Shell-Inspired Makeup Sponges
Shell-Inspired Makeup Sponges
Sephora's 'Ocean Crush' Makeup Sponge Set is Perfect for the Summer
<
37
Crystalline Makeup Collections
Crystalline Makeup Collections
bareMinerals' Crystalline Glow Contains Light-Reflecting Crystals
<
36
Collaborative Fashion House Cosmetics
Collaborative Fashion House Cosmetics
Nars' 'Strange Flowers' Collection Was Made with Erdem
<
35
Tinted White Tea Moisturizers
Tinted White Tea Moisturizers
Winky Lux's Tinted Cosmetic Boasts White Tea and Pomegranate Extract
<
34
Millennial-Targeted Floral Fragrances
Millennial-Targeted Floral Fragrances
Yardley London's 'The Collection' Celebrates Flowers & Gems
<
33
Adventurous Brow Collections
Adventurous Brow Collections
Kat Von D's 'Bulletproof' Eyebrow Collection Offers Bold Looks
<
32
Versatile Miniature Highlighting Sticks
Versatile Miniature Highlighting Sticks
Fenty Beauty Now Offers 'Lil Match Stix' for on the Go Use
<
31
Vegan Cannabis Mascaras
Vegan Cannabis Mascaras
Milk Makeup's 'Kush Mascara' is Formulated with Cannabis Sativa Seed Oil
<
30
Teen Drama-Inspired Palettes
Teen Drama-Inspired Palettes
Peachy Queen's Clueless Eye Shadow Palette is Named 'Whatever'
<
29
Genetic-Based Nutrition Programs
Genetic-Based Nutrition Programs
Herbalife's Gene Start Creates Customised Health Solutions
<
28
Festival-Ready Cosmetic Sets
Festival-Ready Cosmetic Sets
Bh Cosmetics Released Its Weekend Festival Palette and Brush Set
<
27
Hummingbird-Supporting Makeup
Hummingbird-Supporting Makeup
The New Wet n Wild Line Raises Money for Climate-endangered Species
<
26
Elder Care Shower Oils
Elder Care Shower Oils
The 'DD Derpa Derma for Elder' is Specifically Formulated for Mature Skin
<
25
Oceanic Lip Glosses
Oceanic Lip Glosses
Tarte Cosmetics' H20 Lip Gloss Boasts Ingredients Sourced from the Sea
<
24
Solid Stick Moisturizers
Solid Stick Moisturizers
Caolion has the Perfect Solution for Hydration in a Single Swipe
<
23
Moisturizing Strobing Creams
Moisturizing Strobing Creams
NYX's 'Away We Glow' Cream Comes in Two Different Shades
<
22
Expansive Spring Cosmetic Collections
Expansive Spring Cosmetic Collections
Marc Jacobs' Spring Cosmetics are Ideal for the Warm Weather
<
21
Sleek Athletic Toddler Sneakers
Sleek Athletic Toddler Sneakers
Balenciaga's Kid Speed Trainers Have a Sock-Like Construction
<
20
Approachable False Eyelash Packaging
Approachable False Eyelash Packaging
Twinkle Eyelashes are Branded for Easy, Everyday Use
<
19
Eye Care Cleansers
Eye Care Cleansers
BeautyGarde's Lash & Brow Shampoo is Gentle on Eyes, Extensions & False Lashes
<
18
Festival-Inspired Cosmetic Collections
Festival-Inspired Cosmetic Collections
Colorpop's New Cosmetic Collection May Be Its Most Exciting
<
17
Diversity-Promoting Cosmetics
Diversity-Promoting Cosmetics
The Cake Mix Demi-Matte Foundations are Organized Dark to Light
<
16
Moody Grayscale Menswear Lookbooks
Moody Grayscale Menswear Lookbooks
KYLE’LYK's Promotional Images Feature Model Kamara Hakill
<
15
Sponge-Cushioned Lip Tints
Sponge-Cushioned Lip Tints
Revlon's Kiss Cushion Lip Tint Provides Buildable Lightweight Coverage
<
14
Fruit-Scented Eye Shadow Palettes
Fruit-Scented Eye Shadow Palettes
L'Oreal's Cherry My Cheri Palette Smells Like Fresh Fruit
<
13
Confection-Inspired Cosmetics
Confection-Inspired Cosmetics
Beauty Bakerie's New Eyeshadow Palette Pays Tribute to Instagram
<
12
Whimsical Multi-Colored Eyelashes
Whimsical Multi-Colored Eyelashes
Tarte's Vibrant Eyelashes Arrive in Time for Festival Season
<
11
Skincare-Inspired Fragrances
Skincare-Inspired Fragrances
Nivea's First-Ever Eau de Toilette Captures the Brand's Unique Scent
<
10
NFC Beauty Boxes
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
<
9
Magnetic Makeup Brush Sets
Magnetic Makeup Brush Sets
This Six-Piece Sephora Collection Brush Set Has a Frame for Fast Drying
<
8
Unconventionally Retro Menswear Editorials
Unconventionally Retro Menswear Editorials
Vrinda Jelinek Recently Lensed a Unique Photo Series
<
7
All-Natural Cosmetic Retail Platforms
All-Natural Cosmetic Retail Platforms
The Cure Apothecary Boasts Sustainable Beauty and Health
<
6
Updated Grunge Editorials
Updated Grunge Editorials
The Ones 2 Watch 'Marlene' Image Series Features 90s-Inspired Looks
<
5
Makeup-Free Celebrity Covers
Makeup-Free Celebrity Covers
The Christina Aquilera Cover of 'Paper' Magazine is Shocking
<
4
Sunscreen Highlighter Sticks
Sunscreen Highlighter Sticks
Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
<
3
Summer Cosmetic Lookbooks
Summer Cosmetic Lookbooks
Dior's Summer 2018 Makeup Lookbook Has Just Been Released
<
2
Lipstick-Inspired Sneakers
Lipstick-Inspired Sneakers
Puma and MAC Joined to Create a Range of Monochrome Sneakers
<
1
Mixed-Reality Makeup Mirrors
Mixed-Reality Makeup Mirrors
The Coty Magic Mirror Launches a Try-On Following Product Interaction
<