In order to give Nivea skincare consumers the chance to experience just the brand's iconic scent, Studio Oeding created the first-ever eau de toilette for Nivea.
The elegant new fragrance product is packaged in an all-white glass flacon, which references how the Nivea Crème first got its name. To accent the perfume packaging, blue details showcase the elegant spray bottle and its nozzle. The secondary packaging for the fragrance product resembles a tin or a skincare product pot, which also offers a nod to the skincare brand's roots.
In terms of the scent of the product, the Nivea eau de toilette is said to capture the unmistakable essence of the top-secret Nivea brand fragrance, but it is also said to have an aroma that "brings childhood memories back to life."