These April 2018 cosmetic trends include an expansive range of skincare, makeup, and grooming products that utilize the latest innovations to stay on top of a constantly growing industry that's only becoming more competitive.
To stand out, many brands have taken to infusing their products with rather unconventional ingredients that peak consumer interest. An example of this are the cork-based skincare products from Birkenstock, a brand that's known for its classic sandal designs. The cork, which comes from oak trees, is said to have powerful anti-aging properties, and allows for sustainable creation given that the raw material is renewable. In order to make its skincare products even more eco-conscious, Birkenstock packages them in reusable and recyclable bottles.
Also spotlighted are lip-plumping pens that add volume without invasive methods, cell-regenerating serums that help to turn back the clock, and unique skincare gadgets that smooth, tighten, and relax.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
