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Top 100 Cosmetic Trends in April

From Skin-Firming Sleep Masks to Luxe Two-Toned Lipsticks

— April 29, 2018 — Fashion
These April 2018 cosmetic trends include an expansive range of skincare, makeup, and grooming products that utilize the latest innovations to stay on top of a constantly growing industry that's only becoming more competitive.

To stand out, many brands have taken to infusing their products with rather unconventional ingredients that peak consumer interest. An example of this are the cork-based skincare products from Birkenstock, a brand that's known for its classic sandal designs. The cork, which comes from oak trees, is said to have powerful anti-aging properties, and allows for sustainable creation given that the raw material is renewable. In order to make its skincare products even more eco-conscious, Birkenstock packages them in reusable and recyclable bottles.

Also spotlighted are lip-plumping pens that add volume without invasive methods, cell-regenerating serums that help to turn back the clock, and unique skincare gadgets that smooth, tighten, and relax.
7.5
Score
Popularity
Activity
Freshness
100
Singer-Fronted Eyeshadow Launches
Singer-Fronted Eyeshadow Launches
These New Katy Kat Eyeshadow Were Made by Covergirl
<
99
Glowing Cheek Palettes
Glowing Cheek Palettes
Benefit's Blush Bar Palette is Comprised of 5 Popular Cheek Products
<
98
Celebrity Business Woman Skincare
Celebrity Business Woman Skincare
A New Victoria Beckham Skincare is Expected to Launch Soon
<
97
Revitalizing Eye Oils
Revitalizing Eye Oils
The Noni Radiant Eye Oil Awakens the Eye Area with Coffee, Tomato and Bamboo
<
96
Rosehip Seed Lip Creams
Rosehip Seed Lip Creams
Aesop's New Lip Product Hydrates Sensitive Skin Deeply
<
95
Skin-Firming Sleeping Masks
Skin-Firming Sleeping Masks
Laneige's 'Time Freeze Firming Sleeping Mask' Works Wonders Overnight
<
94
Replenishing Kombucha Facial Serums
Replenishing Kombucha Facial Serums
Fresh Unveiled Its Black Tea Kombucha Facial Treatment Essence
<
93
Media-Branded Beauty Initiatives
Media-Branded Beauty Initiatives
Beauty by Popsugar Products are Set to Become Available at Ulta
<
92
Moisturizing Gel Creams
Moisturizing Gel Creams
La Mer Launched a Lightweight, Antioxidant-Rich Cooling Gel Formula
<
91
Luminizing Mask Hybrids
Luminizing Mask Hybrids
Tatcha's Luminous Dewy Skin Mask Combines a Popular Mist and Mask
<
90
Anti-Pollution Skincare Products
Anti-Pollution Skincare Products
Lavera's 'Hydro Effect' Helps to Combat Environmental Stressors
<
89
Hydrating Australian Berry Serums
Hydrating Australian Berry Serums
Pai Skincare's Serum Contains Pepperberry, Riberry & Muntires
<
88
Adorable Shaped Glitter Pigments
Adorable Shaped Glitter Pigments
MAC's New Glitter Offers Star and Heart Shapes
<
87
Coconut Body Scrubs
Coconut Body Scrubs
Herbivore's Coco Rose Product Offers Hydration and Exfoliation
<
86
Eco-Friendly Firming Serums
Eco-Friendly Firming Serums
Dr. Loretta's Concentrated Firming Serum Protects Any Skin Type
<
85
Budget-Friendly Spa Skincare
Budget-Friendly Spa Skincare
Spa Brand 'Bliss' Relaunched with a Fresh Look and Reduced Prices
<
84
Nordic Cleansing Tonics
Nordic Cleansing Tonics
Skyn Iceland's Micellar Water is Infused with Birch Sap and Arctic Algae
<
83
Whipped Multipurpose Creams
Whipped Multipurpose Creams
Kate Somerville Cold Cream is Light, Floral and Non-Comedogenic
<
82
Beauty Bottle Recycling Campaigns
Beauty Bottle Recycling Campaigns
Garnier Brand Ambassador Mandy Moore Offers Earth-Friendly Tips
<
81
Hydrating Sorbet-Inspired Creams
Hydrating Sorbet-Inspired Creams
Caudalie's Vinosource Sorbet Smooths and Strengthens Skin
<
80
Hydrating Plumping Lip Treatments
Hydrating Plumping Lip Treatments
This New Replenix Product is Made to Add Volume to the Lips
<
79
Targeted Anti-Aging Creams
Targeted Anti-Aging Creams
Elemis' Pro-Collagen Overnight Matrix Features Drone Peptide Technology
<
78
Radiance-Boosting Face Oils
Radiance-Boosting Face Oils
KORA Organics Created a 'Noni Glow Face Oil' for All Skin Types
<
77
Cell-Regenerating Face Serums
Cell-Regenerating Face Serums
The BIOEFFECT EFG Serum Improves Skin Health and Slows Aging
<
76
Black-Owned Beauty E-Shops
Black-Owned Beauty E-Shops
'BLK + GRN' Curates Non-Toxic, Natural Products by Black-Owned Brands
<
75
Glossy Illuminating Eyeshadows
Glossy Illuminating Eyeshadows
The Shimmering Shades of Glossier 'Lidstar' Can Be Mixed & Matched
<
74
Rich Velvety Lipsticks
Rich Velvety Lipsticks
Laura Mercier's Velour Lovers Lip Color is Moisturizing and Pigmented
<
73
$800 Night Creams
$800 Night Creams
Cle De Peau is a Luxurious Skincare Solution That Promotes Youthfulness
<
72
Mushroom-Based Face Masks
Mushroom-Based Face Masks
The Origins Soothing Face Mask Was Made for Sensitive Skin
<
71
Glowing Jelly Highlighters
Glowing Jelly Highlighters
INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
<
70
Expansive Vibrant Lipstick Lines
Expansive Vibrant Lipstick Lines
Kat Von D's Everlasting Liquid Lipstick Line Features 54 Colors
<
69
Pigmented Two-in-One Cosmetic Sticks
Pigmented Two-in-One Cosmetic Sticks
Onomie Boosting Lip and Cheek Balm is a Blush and a Lipstick
<
68
Hydrating Under Eye Gels
Hydrating Under Eye Gels
Roots and Blooms' Champagne Hangover was designed for Late Nights Out
<
67
Natural Collagen Supplements
Natural Collagen Supplements
La Sirene's Natural Marine Beauty Collagen Comes in a Powder Form
<
66
Seaweed Skincare Collections
Seaweed Skincare Collections
eos Aqua is a Range of Products That Hydrates, Smooths and Softens
<
65
Affordable Inclusive Foundations
Affordable Inclusive Foundations
MDMflow's Multitasking Flawless Base Foundation Flatters All
<
64
Collaborative Sleep-Inspiring Products
Collaborative Sleep-Inspiring Products
OSEA and Parachute Created a Sleep Mist and a Bath Soak
<
63
Monstrous Perfume Bottles
Monstrous Perfume Bottles
These Nina Ricci Fragrances Boast Dynamic Designs by Brazilian Artists
<
62
Millennial Facial Oils
Millennial Facial Oils
LAQA & Co.'s Dew Me Right Facial Oil is Packed with Superfood Ingredients
<
61
Beauty Product-Filled Eggs
Beauty Product-Filled Eggs
This New L'Occitane Release Celebrates Its Cherry Blossom Line
<
60
Moisturizing Matcha Lip Balms
Moisturizing Matcha Lip Balms
Beauty Brand Winky Lux is Offering an Antioxidant-Rich Lip Balm
<
59
Panda-Stamped Makeup Collaborations
Panda-Stamped Makeup Collaborations
M.A.C's Nicopanda Collection is Youthful and Energetic
<
58
Cork-Based Skincare Lines
Cork-Based Skincare Lines
Birkenstock Launched a Cruelty-Free Skincare Range Powered by Cork Oak
<
57
Skin-Refining Mushroom Serums
Skin-Refining Mushroom Serums
The Anese Slay Mushroom Perfecting Serum Balances and Hydrates Skin
<
56
Car Interior-Inspired Colognes
Car Interior-Inspired Colognes
Bentley Momentum Unlimited Has Heart Notes of Wood and Leather
<
55
Expanded Two-Tone Lipsticks
Expanded Two-Tone Lipsticks
Givenchy Launched New Shades of Its Le Rouge Sculpt Two-Tone Lipsticks
<
54
Cooling Hydration Gels
Cooling Hydration Gels
Dior's Cooling Eye Gel Mimics the Feel of Applying an Ice Cube to the Skin
<
53
Handheld Skin-Toning Devices
Handheld Skin-Toning Devices
The NuBODY Skin Toning Device Reduces the Appearance of Dimpling
<
52
Protective Setting Powders
Protective Setting Powders
Supergoop's Makeup Setting Powder Delivers SPF 45 Protection
<
51
Hypoallergenic Baby Care Collections
Hypoallergenic Baby Care Collections
Petite Planet by Johnson's is Launching First Via E-Commerce
<
50
Cruelty-Free Grooming Collections
Cruelty-Free Grooming Collections
The New Grooming Line by Saturdays NYC is American-Made
<
49
Magnetic Dropper Packaging
Magnetic Dropper Packaging
Virospack's Design Favors a Magnetic Closure Over a Screw-Top Cap
<
48
Egg-Shaped Makeup Palettes
Egg-Shaped Makeup Palettes
I Heart Revolution Launched a Collectible Makeup Set for Easter
<
47
Elemental Deodorant Collections
Elemental Deodorant Collections
Lavanila's Elements Collection Takes Cues from Air, Water & Earth
<
46
Customizable Online-Only Fragrances
Customizable Online-Only Fragrances
Sillages Paris Targets Millennials with Simple, Custom Scents
<
45
Airless Cosmetic Tubes
Airless Cosmetic Tubes
Cosmogen's Simple Touch Tube Keeps Its Shape While Dispensing Product
<
44
Girl Power-Inspired Palettes
Girl Power-Inspired Palettes
MAC's New 'Risk Taker Palette' Celebrates Women's Power
<
43
Cell-Stimulating Anti-Aging Serums
Cell-Stimulating Anti-Aging Serums
The Caudalie Premier Cru Serum Turns Back the Clock
<
42
Charcoal Spot Treatments
Charcoal Spot Treatments
Boscia's Concentrated 'Charcoal Spot Corrector' Minimizes Blemishes
<
41
Coconut Water Toners
Coconut Water Toners
Thayers Released an Alcohol-Free Coconut Water Witch Hazel Toner
<
40
In-Shower Rose Gold Hair Treatments
In-Shower Rose Gold Hair Treatments
Overtone's Treatment Supplies Brunettes with Fun Highlights
<
39
Light-Reflecting Skin Creams
Light-Reflecting Skin Creams
Guerlain's Météorites Cream Contains an Innovative Polymer
<
38
Transformative Acne Solutions
Transformative Acne Solutions
Glossier's New 'Solution' is a Powerful Liquid Exfoiliator
<
37
Multi-Sided Jade Facial Rollers
Multi-Sided Jade Facial Rollers
This Roller Helps Users Easily Reduce Inflammation
<
36
Free-From Retinol Creams
Free-From Retinol Creams
The 'No B.S.' Retinol Night Cream Does Away with Harmful Ingredients
<
35
Hybrid Nail Polish Products
Hybrid Nail Polish Products
Fiabila's New Nail Polish is Long-Lasting, Shiny and Easily Removed
<
34
Millennial Body Mists
Millennial Body Mists
Missguided's Sprays Boast Names like 'Vibe Enhancer' and 'Boy Tears'
<
33
Crystal-Infused Skincare Collections
Crystal-Infused Skincare Collections
Pacifica is Making Infused Face Wipes, Lotions and More
<
32
On-Demand Beauty Consultations
On-Demand Beauty Consultations
The YouCam Makeup Beauty Advisor Connects Users to One-on-One Chats
<
31
Clean Low-Maintenance Cosmetics
Clean Low-Maintenance Cosmetics
'Ever Makeup' Introduces Simple, Clean-Label Beauty Solutions
<
30
Texture-Correcting Skin Serums
Texture-Correcting Skin Serums
Fresh's Instant Brightening Face Serum Improves the Look of Skin
<
29
Olympic Athlete-Backed Skincare
Olympic Athlete-Backed Skincare
Nivea Tapped Figure Skater Tessa Virtue for a Skincare Campaign
<
28
Cartoon Pony Face Masks
Cartoon Pony Face Masks
Glamglow's New Line of Magical Face Masks are My Little Pony-Themed
<
27
Doctor-Produced Serums
Doctor-Produced Serums
The Maelove Glow Maker Serum is Rich with Antioxidants
<
26
3D-Printed Mascara Applicators
3D-Printed Mascara Applicators
Chanel's Le Révolution Volume Mascara Brush Amplifies the Product
<
25
Color-Matching Nail Polish Packaging
Color-Matching Nail Polish Packaging
This Polish Bottle Has a Built-In Nail Tip with Actual Polish
<
24
Electric Makeup Brush Sanitizers
Electric Makeup Brush Sanitizers
The Brushean Eases the Process of Cleaning Makeup Brushes
<
23
Aromatic Paper Fragrances
Aromatic Paper Fragrances
'Avestan' is an Exploratory New Fragrance Brand from Deceim
<
22
Retractable Makeup Applicators
Retractable Makeup Applicators
Clarins' New Pen Makeup Products Look Like Writing Tools
<
21
Artistic Linear Cosmetic Packaging
Artistic Linear Cosmetic Packaging
Stepan Solodkov Has Conceptualized Artsy Makeup Packaging
<
20
Dessert-Themed Matte Foundations
Dessert-Themed Matte Foundations
Beauty Bakerie's New Cake Mix Foundation Looks Good Enough to Eat
<
19
Prismatic Rainbow Highlighters
Prismatic Rainbow Highlighters
Too Faced's Rainbow Strobe Highlighter Offers a Multicolored Finish
<
18
Affordable Eyeliner Tapes
Affordable Eyeliner Tapes
This Product Allows Makeup Beginners to Precisely Apply Eyeliner
<
17
Rainbow Unicorn Makeup Brushes
Rainbow Unicorn Makeup Brushes
Too Faced's Magic Rainbow Strobing Brush is Inspired by a Unicorn
<
16
Biodegradable Beauty Pots
Biodegradable Beauty Pots
Naviter's Natural 'Atopik' Range is Packed in Eco-Friendly Raw Materials
<
15
Solid Watermelon Serums
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
<
14
Beach-Inspired Cosmetic Collections
Beach-Inspired Cosmetic Collections
Urban Decay's Beached Collection Was Inspired by Sea and Sand
<
13
Whimsical Mermaid-Inspired Makeup Palettes
Whimsical Mermaid-Inspired Makeup Palettes
Tarte Has Introduced 'Be a Mermaid and Make Waves'
<
12
Barbie-Themed Makeup Lines
Barbie-Themed Makeup Lines
A Sephora Barbie Collection is Set to Become Available in Europe
<
11
Chic Lipstick Cases
Chic Lipstick Cases
Cuyana's Lipstick Cases Can Be Fitted on a Key Chain for Quick Access
<
10
Cool-Colored Skincare Brands
Cool-Colored Skincare Brands
PLASINIA's Packaging Pays Tribute to the Region It's Sourced From
<
9
Personalized Perfume Boutiques
Personalized Perfume Boutiques
Ormonde Jayne's Fragrance Shop Concept Emphasizes Customization
<
8
Simplistic 3D Nail Stickers
Simplistic 3D Nail Stickers
These New Sally Hansen Stickers are Inspired by K-Beauty Products
<
7
Compostable Deodorant Tubes
Compostable Deodorant Tubes
Organic Essence Packages Its Products in Renewable Paper Materials
<
6
Hair Loss Prevention Kits
Hair Loss Prevention Kits
Men's Wellness Company 'Hims' is a Monthly Hair Loss Prevention Kit
<
5
Pearl-Accented Beauty Portraits
Pearl-Accented Beauty Portraits
BEAUTY SCENE's 'Candy Perfume Girl' Story is Shot by Cesar Ochoa
<
4
Vegan Beauty Pop-Ups
Vegan Beauty Pop-Ups
The 'Little Vegan Pop-Up' by Superdrug Spotlights Plant-Based Beauty Products
<
3
Versatile Skincare Gadgets
Versatile Skincare Gadgets
The PMD Clean Facial Cleansing Tool Does Away with Removable Heads
<
2
Logo-Obsessed Beauty Portraits
Logo-Obsessed Beauty Portraits
Girl on Kicks' 'Logo Craze' Story Boasts Sneakerhead-Approved Looks
<
1
Cosmetic Brand Arcades
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
<