Known for being affordable, the e.l.f. cosmetics brand is offering eyeliner tapes at the price of only $2 per pack.
Individuals who do not consider themselves to be beauty experts – and even those who do – are likely to find eyeliner application to be the hardest part of their makeup routine. The e.l.f. cosmetics brand aims to alleviate this issue by ensuring that those applying eyeliner are able to form the perfect wing. The tape can be applied under the eye in the area that the user would like the wing to be, and functions as a border that makes a perfectly precise line.
Each pack offered by e.l.f. cosmetics comes with 40 individual eyeliner tapes.
Image Credit: e.l.f. cosmetics
Key Themes Behind This Trend
- Affordable Eyeliner Tapes
- Disruptive innovation opportunity: Meeting the demand for affordable and user-friendly eyeliner application tools.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Developing innovative makeup tools and products to simplify and enhance the application process.
- Beauty
- Disruptive innovation opportunity: Creating new solutions to address common challenges in makeup application, such as achieving perfect winged eyeliner.
- Retail
- Disruptive innovation opportunity: Offering affordable and accessible makeup products that cater to both beauty experts and beginners.
