The MDMflow Flawless Base foundation is a new serum-based cosmetic that promises to be versatile, affordable, as well as suitable for a wide range of skin types and tones.
The do-it-all makeup product offers features that are highly valued by many cosmetic consumers, including a formula that is not only breathable, hydrating and nourishing, but also buildable. As such, the foundation can be used for full coverage, or a lightweight application for the perfect "no-makeup makeup" look. Some of the key ingredients in the foundation include purposeful, active ones like Vitamin C, hyaluronic acid, creatine and resveraterol. To top it all off, the product is also vegan and cruelty-free.
MDMflow is committed to offering "a shade for everyone" and has selected 16 initial colors to be run through test groups in London. Flawless Base foundation is currently the subject of a crowdfunding project on Indiegogo, aiming to bring affordable, inclusive beauty to the masses.